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Counting Ghosts: A case for abandoning web analytics

pcmaffey.com

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Re: Counting Ghosts: A case for abandoning web analytics

#41
post #31

Actual title should be "A case against scroll hijacking."

I’ll raise you one better I came across yesterday https://logz.io/learn/how-to-run-opentelemetry-demo-with-log... If it’s not obvious, try scrolling a bit then try to go back to this page

OMG WTF. When parent says "a bit", do a tiny amount of scrolling, or open it in a new tab. That behaviour is downright malicious.

Re: Counting Ghosts: A case for abandoning web analytics

#42
post #36

I don't get it - it is a nice sentiment, but the crux of the argument seems to "go with your gut." The reason web analytics has been so popular is that you can actually improve your product significantly without as much subjectivity. Before web analytics, going with your gut was the only option. It turns out, threading events through a funnel that show you lost 90% of your users because your button doesn't show up on…

Absolutely, and a good reminder that your web analytics is only one source of data you can use when making decisions. Sites and apps generate so much interesting quantitative and qualitative information that is important to compare and validate assumptions.

Re: Counting Ghosts: A case for abandoning web analytics

#43
Uhh it's a messed up site. I think they need some analytics lol.

That said I feel like so much of analytics this day and age are measuring what we want instead of accurately measuring. In the mess of data we generating conforms already to an existing belief. Everywhere I've worked a product guy or a ux person has an idea and makes use of analytics to prove their point and for some reason their point is always proven... I think analytics are like damned statistics.

Re: Counting Ghosts: A case for abandoning web analytics

#44
post #31

Actual title should be "A case against scroll hijacking."

I’ll raise you one better I came across yesterday https://logz.io/learn/how-to-run-opentelemetry-demo-with-log... If it’s not obvious, try scrolling a bit then try to go back to this page

Did they erase my browser history?

Re: Counting Ghosts: A case for abandoning web analytics

#49
post #36

I don't get it - it is a nice sentiment, but the crux of the argument seems to "go with your gut." The reason web analytics has been so popular is that you can actually improve your product significantly without as much subjectivity. Before web analytics, going with your gut was the only option. It turns out, threading events through a funnel that show you lost 90% of your users because your button doesn't show up on…

I've personally never been in a situation where analytics drove change. Even mere A/B testing seems like a ghost in (most?) organizations, where management or designers decide to force through their personal preferences.

That said, I would love to join such an organization. Any suggestions on where to find data driven jobs?

Re: Counting Ghosts: A case for abandoning web analytics

#50
post #49
post #36

I don't get it - it is a nice sentiment, but the crux of the argument seems to "go with your gut." The reason web analytics has been so popular is that you can actually improve your product significantly without as much subjectivity. Before web analytics, going with your gut was the only option. It turns out, threading events through a funnel that show you lost 90% of your users because your button doesn't show up on…

I've personally never been in a situation where analytics drove change. Even mere A/B testing seems like a ghost in (most?) organizations, where management or designers decide to force through their personal preferences. That said, I would love to join such an organization. Any suggestions on where to find data driven jobs?

> Any suggestions where to find data driven jobs?

My experiences suggest a large measure of caution. Many organizations describe themselves as data-driven and many actually do try. However humans are humans and many will be “data driven” when it aligns with what they want to do, otherwise it’s off for “more data” or a “new perspective”. In other words sometimes data driven means use data when it supports my already staked out position. I hate to be so cynical but I can’t help it.

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