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Ex Apple TV Engineer: New Apple TV UI is actually one Jobs threw away years ago

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Re: Ex Apple TV Engineer: New Apple TV UI is actually one Jobs threw away years ago

#42

A few of the other engineers I work with think I'm crazy, but I'd bet $100 that in the next few years, Apple will produce a TV itself and remove this product from the market. The well-known comment in the Jobs biography tipped their hand about a further commitment to TV. Literally everybody I've talked to about it balks at the idea of a full-on Apple tv set. That it's too murky, too much tangling with cable providers…

Literally everybody I've talked to about it balks at the idea of a full-on Apple tv set. Not sure who you're talking to but within the CE industry this sentiment is reversed, almost everyone believes Apple is making a TV. It was expected at CES and perhaps as a surprise at the March event.

Well, here is why i think.

Apple is know for not getting into the medium(cd,dvd,bluray) market. They see the TV as a Medium itself, much like the way they seen the CD,DVD etc .

Re: Ex Apple TV Engineer: New Apple TV UI is actually one Jobs threw away years ago

#43

A few of the other engineers I work with think I'm crazy, but I'd bet $100 that in the next few years, Apple will produce a TV itself and remove this product from the market. The well-known comment in the Jobs biography tipped their hand about a further commitment to TV. Literally everybody I've talked to about it balks at the idea of a full-on Apple tv set. That it's too murky, too much tangling with cable providers…

Apple will produce a TV itself and remove this product from the market The current Apple TV exists as a low cost way of encouraging people to buy movies from iTunes. There's no way they'd get rid of that.

Of course not. A hypothetical Apple television would just be an Apple TV with a screen, a TV that plugs into your internet to buy movies from iTunes.

Re: Ex Apple TV Engineer: New Apple TV UI is actually one Jobs threw away years ago

#44

Here's the follow-up article on TechCrunch talking with the guy who tweeted this explaining why the fact Jobs threw away the UI isn't such a big deal: http://techcrunch.com/2012/03/24/jobs-apple-tv-margolis/

Seems like a very long leap from "Now there is nobody to say 'no' to bad design." to "The new UI is no doubt cleaner, simpler, easier to use, and more in line with the now-popular iPad UI and Lion’s Launchpad." If I weren't wearing such a well-constructed tinfoil hat I'd say that someone got a call from an Apple legal employee who wasn't happy to be working on a Saturday.

Re: Ex Apple TV Engineer: New Apple TV UI is actually one Jobs threw away years ago

#45
post #37

Earlier quoted context omitted.

This is an absolute certainty. I am reminded of years ago getting into an argument with the Apple fanatic on my staff (he was my net eng at lockheed) and I was saying that it was a certainty that apple was moving to Intel. He swore up and down this would never happen, that it was the stupidest idea he had ever heard and Apple would never leave the PowerPC platform...

Go look up dependent versus independent events.

Please give me a deeper lead... I'm not sure ehat you're referring to.

Re: Ex Apple TV Engineer: New Apple TV UI is actually one Jobs threw away years ago

#46

A few of the other engineers I work with think I'm crazy, but I'd bet $100 that in the next few years, Apple will produce a TV itself and remove this product from the market. The well-known comment in the Jobs biography tipped their hand about a further commitment to TV. Literally everybody I've talked to about it balks at the idea of a full-on Apple tv set. That it's too murky, too much tangling with cable providers…

I'd bet $1000 that Apple will NEVER produce a TV. The fact that SJ stated they'd be more commited to the TV "segment" could as well mean they'll replace the AppleTV device by a better AppleTV thing. The interface between a set-top box and any brand of TV is pretty much universal already (HDMI) - I don't see a reason why Apple would jump into a market known for it's absurdly small margins and with so much variance (not even Apple could convince everyone to buy TVs on the same size) - it makes a lot more sense to "control everything but the box itself" in that scenario. Granted, it's not very "Apple". It's just my gut feeling, anyway...
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