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BMW drops controversial heated seats subscription

forbes.com

41–50 of 197 posts

Re: BMW drops controversial heated seats subscription

#41

> People feel that they paid double – which was actually not true, but perception is reality It was true. The heating wires in the seats were already installed and the consumer paid for them and owned them. I remember in the olden days some compiler vendors added a fee to "unlock" floating point code support. That was never popular (I never did such with my compilers.)

Are you him? https://en.wikipedia.org/wiki/Walter_Bright

Re: BMW drops controversial heated seats subscription

#42

BMW in particular, and german carmakers as a whole are in for a rough decade. Declining quality and increasing competition will pose the kind of risks not even eu protectionism can shield them from. One such risk is china. German carmakers desperately need new markets and china is one of them. But germany and the eu cant bully china and they will want access to european markets in return. And what i am reading and he…

I am adjacent to a Mini (bmw manufactured) owner who reported a leaky sunroof to the dealer. Dealer examined the roof and concluded that “the frame has melted and warped” and accordingly the sunroof will always leak. Cost to repair: five thousand dollars.

There’s “declining quality,” and then there’s “the roof melts.” I wouldn’t consider buying a bmw for a long, long time.

Re: BMW drops controversial heated seats subscription

#43

Earlier quoted context omitted.

One wonders why the automaker's can't just charge a reasonable monthly fee for 1. tracking where you left your car parked, and 2. remote-locking your car. I would vastly prefer that to playing games with our data, or trying all these gimmicks like charging for extra acceleration.

When my iPhone disconnects from my car (even one without CarPlay), it remembers the car's location.

I just leave an Airtag in my cars. Always know where they are.

Re: BMW drops controversial heated seats subscription

#44
What they really need to do is charge by the minute. No one wants to pay for heated seats in the summer. And why should someone pay for the option of heating when the car is parked? Or for the passenger seats when no one is using them. Instead they should have surge pricing for when the outside temperature falls below freezing, and the colder it gets, the higher the rate you pay. Maybe it starts at $0.10/minute but climbs to $1/min when it get down to -40 °C/°F. What could be a better marker of high social status than that?

Re: BMW drops controversial heated seats subscription

#45

Oh that's too bad, as a consumer, I would have loved to have been obligated to pay for that feature in perpetuity.

You wouldn't have been obligated, they were also going to offer it as a 1 time payment for the same price they've always charged for heated seats. But, the subscription option is the only thing that ever made the news.

Re: BMW drops controversial heated seats subscription

#47

Paywalled features really cheapen a brand. Nothing about a monthly subscription to activate existing services really screams "premium" to me.

Yep. Even though they weren't getting rid of the usual one time option price, the subscription offer really turned people off.

Re: BMW drops controversial heated seats subscription

#48

> People feel that they paid double – which was actually not true, but perception is reality It was true. The heating wires in the seats were already installed and the consumer paid for them and owned them. I remember in the olden days some compiler vendors added a fee to "unlock" floating point code support. That was never popular (I never did such with my compilers.)

Are you him? https://en.wikipedia.org/wiki/Walter_Bright

That’s him. The easiest way to summon him is to post anything compiler related, especially in the C family.

Re: BMW drops controversial heated seats subscription

#49
post #10

Earlier quoted context omitted.

But it's not a payment plan, it's a subscription. If you drive the car for 25 years, you're still on the hook every year if you want the seats to heat.

BMW maintained the one-time purchase option. The subscription was added for people who only wanted to pay intermittently (or who were buying a BMW new, but somehow didn't have the $500 to pay for heated seats upfront).

That there exists an alternative doesn't make the subscription better.
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