To be clear, this article isn't telling CEOs not to negotiate or seek competitive deals. It is about not backstabbing business partners.
Thank you. I wish more people saw it that way. I always believe in negotiating / seeking competitive deals. But once you agree a deal with people you honor it.
1. You negotiate and have a handshake deal with a company for a round of funding.
2. The company gets an offer for a higher valuation from someone who wants in on the round.
3. The CEO asks you whether to take them or not, but basically leaves it up to you?
In other words, assuming the CEO didn't "backstab" you but rather sought your advice, would you be upset that he's even considering a different deal? Would you tell him he should take it, assuming the deal is still worthwhile for you? How would you react?