‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

I knew the Disney trilogy was bad, when fans started saying the prequel trilogy was like Shakespeare compared to the Disney Star wars.

It's crystal clear progressive propaganda over took good decision making. The 'force is female' marketing was incredibly dumb and alienating to my young sons, who would have been the perfect target for Star Wars type stuff. The 'force is for everyone' would have been so much better.

Then ruining the legacy of Luke, Han, and Leia was the final touches on destroying the brand. Even Mark Hamill was so surprised by the direction Luke Skywalker took that he had to justify the performance to himself by claiming he played another character named "Jake Skywalker." https://comicbook.com/starwars/news/star-wars-the-last-jedi-...

The Mandalorian is another example of suddenly pushing progressive politics by switching main characters in the later seasons, where it's clear the audience just wanted a cowboy in space series. (I didn't watch it, but my Husband did)

Loss leader for Disney+

They are purposely taking a hit on box office sales, to drive Disney+ subscriptions.

Turning Red, Soul, and Luca were all movies that dropped on Disney+ the same day they hit theaters.

How can you gauge the "success" based solely on box office sales, when Disney's strategy is using this content as a loss leader strategy to drive subscriptions to Disney+?

To some extend that's true, but it was always in service of the story. What's happening at Disney is just the opposite - they're randomly inserting ideological stuff which has no relation to the story or they're contorting stories in support of an ideological narrative.

And I don't care what your politics are, but when you insert politics into a story, your gonna alienate a major part of your audience OR you're going to the ruin the product experience of consuming TV. When people sit down to watch TV, they just want to relax and escape. Inserting politics, pulls people out of that and gets their blood pressure up. Who needs that?

We don't need a "very special episode of.." every week.

I went from being a lifelong fan, especially of the EU, to not caring at all. I’m now a Trekkie.

> “To get the Force back, Lucasfilm needs to reconnect with its Joseph Campbell roots—the inner set of mythologies we’re all hardwired to that motivated Lucas to create Star Wars in the first place,” said Schiffer.

Oh, lord. I really hope they don't follow this playbook. The hero's journey is SO played out. I honestly think there is a huge market for stories that do NOT revolve around saving the world/galaxy/universe.