Earlier quoted context omitted.
To be fair, internet adoption rates in the 90s was largely a function of ISP pricing regime changes. I think it was 1995 when WOW!, which was a subsidiary of CompuServe, offered unlimited hours for $15/month. AOL followed shortly thereafter. Prior to that it was something like $4-6/hour, usually at only 14.4kbps - 28.8kbps. Going from 2.5 - 4 hours a month to a household being able to easily surpass 100 hours a month…
>I think it was 1995 when WOW!, which was a subsidiary of CompuServe, offered unlimited hours for $15/month. AOL followed shortly thereafter. I thought AOL was the first to offer unlimited hours for a fixed fee, with everyone else imitating it. Am I mistaken?
WOW! was fairly poorly advertised. We originally got it via a free CD at a store (Barnes and Noble or Office Max?), and they started doing TV advertisements a few months later. Though almost immediately thereafter AOL started their giant Unlimited Hours advertising blitz. Marketing truly won in that scenario. CompuServe had a shot, but no one knew about WOW! so it died in obscurity and under the weight of AOL's genuinely gargantuan marketing efforts.