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Redesigning the Windows Logo

windowsteamblog.com

41–50 of 149 posts

Re: Redesigning the Windows Logo

#41
post #30
post #20

Let's put tons of effort in to make a clean, simple, beautiful logo. And then let our lawyers stamp a honking (TM) on it to ruin it.

It annoys me too. Is there anyone here who knows if they are required to put it there to protect their brand, or if it's entirely optional?

There are some legal advantages, but it's largely optional. Note, for example, that Apple doesn't use it anywhere other than their written materials.

Re: Redesigning the Windows Logo

#46
post #38

Paula asked us a simple question, “your name is Windows. Why are you a flag?” I have never really asked myself that question as a consumer. I have never felt "confused" that the logo is NOT a window. I have just generally liked Windows, the operating system, and have become fond of the brand after 15 years of use. This assumes that your logo MUST be a literal representation of your name. I'm curious to know why. With…

I've always wondered why it was a flag. I've never liked Windows, and the logo always struck me as creepy, like they're trying to make you choose a side: "Come march under our banner!"

Re: Redesigning the Windows Logo

#50

"By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.)." Is "materiality" code for "skeumorphism"? Either way, it's a big middle finger to Apple.

Ever since Windows 3.1, I viewed the faux 3D window decorations as an insulting waste of my processing time. The Windows logo was merely an extrapolation of MS's attitude that "Now that we have such powerful computers, we can merrily waste all that power with this increasingly bloated but supposedly impressive OS."

That attitude was not unique to them, at all. Apple has been equally guilty of it for longer than Microsoft. It's that attitude that (in part) led me to move to Linux a decade ago, where I could merrily work without suffering the overhead of a GUI.

This new Windows logo is, in my view, the sexiest thing I've ever seen come out of Microsoft. I stopped caring about Windows long ago, except to note that minwin sounded awesome (but never shipped?), Windows 8 Server could run headless (What an innovation!), and PowerShell actually does seem brilliantly innovative (although it's unfortunately integrated with all that .net crap).

Now if this logo accurately reflects their change in attitude, to a minimal OS that stays out of my way, then I've got to say I'm a fan. They're unlikely to win me over from Arch Linux, but for once Microsoft seems to be on the right track. At least with respect to that logo.

Edit: I'm amazed that this post is bouncing between 0 and 1 points. In a discussion of the new Windows logo, I described why I like it so much. If you disagree, feel free to comment. Down-votes should not be used to express disagreement.

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