Earlier quoted context omitted.
It's a fundraising advertisement, not for you. The headline is to pitch possible future investors that Shopify will prioritize investor returns over anything else (as ordained by the Prophets of capitalism)
If Shopify can deliver its software with less people, that’s better for society. Put it this way - would you like to be paid to mow a lawn using scissors? I can pay hundreds of people to mow my lawn using scissors, and they will be employed as landscapers. Or I can pay one guy with a lawnmower.
Increasingly I wonder what this means. What KPIs are you evaluating to determine if society is getting better or worse? And is it?