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> The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password > Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research. Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter. So they lost 300,000 paying users whom they think will come back,…
Maybe other people are in the same situation as me. There's a tenuous balance in the streaming service subscriptions thanks to the fact that people can share their accounts. If they close the door to account sharing, maybe the subscriptions will start falling like domino pieces.
An unplesant surpsise I got from Netflix is when I went to a vacation to Thailand and got welcomed with "you can't watch it here" screen. Customer support told me I can only watch Netflix in the country I purchased it from. This was not my first trip so must be a new development.
Worth to note: Not 1M _PAYING_ users (THAT would be interesting news). They lost 1M users who watch Netflix according to an external household survey
1/3 of those million were paying customers tho.
Put into context of the same source's (Kantar) report from end of last year on Spain's VoD consumption, it would be much more interesting to know
1.) how many paying subs each of the providers lost explicitly, and
2.) whether the ~1,3M spanish households which access 6 or more (!!) VoD-services have reduced their "portfolio"
Kantar[1]:
- By September 2022, the number of households that used at least one video streaming service in Spain reached 66%, 12.4million households.
- VoD-enabled households accessed on average 3.3 different video streaming services, with 11% of households accessing 6 or more different VoD services.
- 2.7% of Spanish households took out a new Subscription Video on Demand (SVoD) service in the last three months.
- 23% of those planning on cancelling at least one SVoD service in the next quarter are doing so to save money, the #1 reason.
[1] https://www.kantar.com/inspiration/technology/newly-launched...
Okay, but 6-700k of this million were not paying users, but password-borrowers.
Still a significant loss. Netflix expected more paying customers from this step, not less.
> Last week Netflix missed expectations for new subscribers in the first quarter, but the company said that the password-policing plan and a cheaper streaming version with ads will accelerate growth in the second half of 2023.
They’ve ran test in a couple of countries. Maybe an initial drop in subscribers followed by an increase is in line with their expectations.
> The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password > Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research. Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter. So they lost 300,000 paying users whom they think will come back,…
> The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password > Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research. Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter. So they lost 300,000 paying users whom they think will come back,…
Also, spanish content was better years ago, now everything looks copy paste of the same agenda. Not worth it.
What I don't like though is when there can only be a fixed number of authenticated devices, whether they are ever used or not. Once you have logged in to N devices (5, for one service I subscribe to) you can't log in to a sixth. Even if the first 3 are phones that are on the bottom of the ocean. At that point you need to call customer support to clear your authenticated devices. Hassle.
What kind of crackdown did they pull here? in legal terms only? Or in number of concurrent streams? or in number of authenticated devices?