In many ways, Google continues to expose the failure of automation. The 2010s dream of "megacorp serving everyone with centralised programming" ever more exposed as an unethical pipedream.
> failure of automation Many of the Google horror stories are less a failure of automation and more just a failure of well designed business processes. This same event could/would have occurred if it were humans sending the "additional information required" emails and also following a protocol of "shut them down in 10 days if they don't provide". The fact that this process was (most likely) automated is not the issue…
Their primary product (ads) sells itself.
So as a company they haven't ever had to become good at business -- in the interacting-with-other-business-entities sense.