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It’s time for Alphabet to spin off YouTube?

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Re: It’s time for Alphabet to spin off YouTube?

#41
post #30

Earlier quoted context omitted.

These hypothetical splits show the perils of having outsiders (including regulators) make decisions like these. Just some quick notes: > You don't need the retail arm any more [...] spin off the media company, comprising Audible and prime video, to make a Disney competitor The whole point of the conglomerate model they use (following Costco) is that the membership fee grants consumers access to a bevy of services. Th…

> The services may not work a la carte If the service cannot compete on it's own merits, and is being propped up by an unrelated business, how competetive is it actually?

> the service cannot compete on it's own merits

This is only true if external actors redefine "the service" to be something other than what millions of customers voluntarily purchase (Prime). For example, I subscribe to Prime because I get free/better shipping on goods as well as video. I don't know what % of my subscription fee I would allot to either, but fortunately I don't have to do that.

Re: It’s time for Alphabet to spin off YouTube?

#42
post #30

Earlier quoted context omitted.

These hypothetical splits show the perils of having outsiders (including regulators) make decisions like these. Just some quick notes: > You don't need the retail arm any more [...] spin off the media company, comprising Audible and prime video, to make a Disney competitor The whole point of the conglomerate model they use (following Costco) is that the membership fee grants consumers access to a bevy of services. Th…

> The services may not work a la carte If the service cannot compete on it's own merits, and is being propped up by an unrelated business, how competetive is it actually?

So Google should have to charge money for Chrome?

Re: It’s time for Alphabet to spin off YouTube?

#43
post #30

Earlier quoted context omitted.

These hypothetical splits show the perils of having outsiders (including regulators) make decisions like these. Just some quick notes: > You don't need the retail arm any more [...] spin off the media company, comprising Audible and prime video, to make a Disney competitor The whole point of the conglomerate model they use (following Costco) is that the membership fee grants consumers access to a bevy of services. Th…

> The services may not work a la carte If the service cannot compete on it's own merits, and is being propped up by an unrelated business, how competetive is it actually?

Also the most obvious split would be AWS and then everything else. What does AWS have to do with Prime?

Re: It’s time for Alphabet to spin off YouTube?

#44
post #26
post #19

Earlier quoted context omitted.

Google side: from maybe a business idea, you could have it work. But from a technical perspective, it would be near impossible without years of engineering effort. Google has a ton of core internal infra that is shared between all the business units at Google. The only reason this is feasible is that the cost of running it is shared between the units. (Googler opinions are my own).

The fun thing about antitrust is that this is entirely Google's problem.

Op is suggesting this breakup might increase shareholder value. Ie. It would be worth doing even without a government regulator forcing it.

If true, then their internal engineering limitations directly impact how viable the idea is.

Re: It’s time for Alphabet to spin off YouTube?

#45

It's time for antitrust to hit Meta, Alphabet, and Amazon. At the very least. Amazon: AWS is one of the most valuable businesses ever created. You don't need the retail arm any more, now that it is enshitting itself. Also spin off the media company, comprising Audible and prime video, to make a Disney competitor. Amazon would absolutely be more valuable broken up. Meta: Meta has always run 3 separate products either…

Facebook is practically a utility company at this point. The number of businesses whose only online presence is Facebook/Instagram is significant.

Re: It’s time for Alphabet to spin off YouTube?

#46
post #7

I always assumed YouTube’s technical foundations were significantly subsidized by the mothership, but I have no data to base that on other than looking at the $29bn/year revenue figure and wondering whether that amount of money would be enough to provision the amount of compute, storage and bandwidth that YouTube needs, plus all other expenses (including revenue sharing with uploaders). Yes, $29bn is a lot of money,…

From what I'm aware, a lot of these larger companies basically treat other parts of the business the same they would customers; very important customers, but customers all the same. If YouTube wants more cloud budget, it comes out of their budget and goes into revenues of the Cloud business unit. Not quite that simplistic of course, but in essence it's meant to drive competitiveness. No special privilege's just becau…

Yeah I think this is generally true, although YouTube is a weird case because there's literally no equivalent customer with even a fraction of the compute volume.

Re: It’s time for Alphabet to spin off YouTube?

#47

It's time for antitrust to hit Meta, Alphabet, and Amazon. At the very least. Amazon: AWS is one of the most valuable businesses ever created. You don't need the retail arm any more, now that it is enshitting itself. Also spin off the media company, comprising Audible and prime video, to make a Disney competitor. Amazon would absolutely be more valuable broken up. Meta: Meta has always run 3 separate products either…

If I was an antitrust regulator worried about Disney's dominance, I would just make them sell star wars and/or avatar so they don't own three sci-fi mega franchises. I'd also consider Pixar and Hulu. Why do things to Amazon in service of sapping Disney's power?

Re: It’s time for Alphabet to spin off YouTube?

#48

It's time for antitrust to hit Meta, Alphabet, and Amazon. At the very least. Amazon: AWS is one of the most valuable businesses ever created. You don't need the retail arm any more, now that it is enshitting itself. Also spin off the media company, comprising Audible and prime video, to make a Disney competitor. Amazon would absolutely be more valuable broken up. Meta: Meta has always run 3 separate products either…

It's unclear to me how making these divisions dramatically increase their infrastructure costs (by either pulling them in-house or paying a premium to the original parent company) will "help them compete"

It will help their competitors compete, which would presumably be the point of antitrust action.

Re: It’s time for Alphabet to spin off YouTube?

#49

It's time for antitrust to hit Meta, Alphabet, and Amazon. At the very least. Amazon: AWS is one of the most valuable businesses ever created. You don't need the retail arm any more, now that it is enshitting itself. Also spin off the media company, comprising Audible and prime video, to make a Disney competitor. Amazon would absolutely be more valuable broken up. Meta: Meta has always run 3 separate products either…

None of these are reasons for an antitrust case

Re: It’s time for Alphabet to spin off YouTube?

#50
post #37
post #30

Earlier quoted context omitted.

These hypothetical splits show the perils of having outsiders (including regulators) make decisions like these. Just some quick notes: > You don't need the retail arm any more [...] spin off the media company, comprising Audible and prime video, to make a Disney competitor The whole point of the conglomerate model they use (following Costco) is that the membership fee grants consumers access to a bevy of services. Th…

> The services may not work a la carte They don't need to. Prime could still offer Prime Video / Music as a membership perk. But if the media services are independent, maybe it'd turn out offering one or more of the others, or letting customer pick and choose, would end up making more financial sense (FireTV can already be used to subscribe to competing services in addition ) I'm not saying it's necessarily a good id…

This misses the point. A breakup would put Prime Video / Music (are those two even allowed to be in the same company? Why? Who decides?) on the same footing as Hulu or Spotify. This would create independent third-tier players in both markets.

The consumer would likely end up paying more (because Prime Video / Music can't be run at zero or negative margins as part of a bundle; ditto for other media options like Spotify). Further, I'm not sure what goal would be served by doing all of this and increasing costs to the consumer.

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