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How we boosted our marketing email open rate

catonmat.net

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Re: How we boosted our marketing email open rate

#41

Post by TheCaptain4815 »

I manage an ecom with nearly 50k subscribers. Open rate is dead since the recent IOS update completely skews the numbers, so most of us have switched to click rate.

Nonetheless, the strategy discussed in the link sounds pretty interesting. The thought process being people generally check emails around the same time? Might test it out.

Re: How we boosted our marketing email open rate

#43

Post by dazc »

badwolf wrote: post #29
dazc wrote: post #20

Earlier quoted context omitted.

'I don't understand how so many companies let their marketing department get away with this.' Probably because their marketing people are highly skilled at marketing themselves.

or... because marketing works. Something folks here are rare to ever admit. HN is populated with amazing people who see thru all facades and are completely incapable of ever being a 'victim' of advertising, because we all know better!

Indeed it does, I'm not sure that means we shouldn't criticize some of the most annoying aspects of it though?

Re: How we boosted our marketing email open rate

#44

Post by ploum »

mindslight wrote: post #26

Spamming and surveillance. What's not to like?

I was completely astonished that this submission as nearly as much vote in a few hours than another, a lot more interesting, about trying to go to disney world without being spied.

It took me a while to remember that, despite its very light and cool interface, HN has been built by a subculture whose focus is to enrich itself by making companies that lure users then spy on them and try to extract as much profit as it could from them.

So you and I are probably the outsiders here…

Re: How we boosted our marketing email open rate

#46

Post by corbulo »

ploum wrote: post #39

[flagged]

I share your sentiment, but at the same time what channels should be used for marketing? Exclusively social media ads? Snail Mail?

When I think about it on the flipside for small business marketing it's really a tragic scenario of which ad mediums are not perceived as 'spammy'.

Re: How we boosted our marketing email open rate

#48

Post by jklinger410 »

sam0x17 wrote: post #10

I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all my friends do this as well and have for nearly a decade.

Wow man, good for you!

Re: How we boosted our marketing email open rate

#49

Post by stonogo »

ren_engineer wrote: post #35
sam0x17 wrote: post #10

I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all my friends do this as well and have for nearly a decade.

email has the single best ROI of any marketing channel. Even if you don't like it you should be self-aware enough to realize you might not be representative of the general population and act accordingly, especially if you are an entrepreneur

ROI is a dumb metric for a medium which is effectively free. Just another example of ignoring externalities.

Re: How we boosted our marketing email open rate

#50

Post by AnIdiotOnTheNet »

corbulo wrote: post #46
ploum wrote: post #39

[flagged]

I share your sentiment, but at the same time what channels should be used for marketing? Exclusively social media ads? Snail Mail? When I think about it on the flipside for small business marketing it's really a tragic scenario of which ad mediums are not perceived as 'spammy'.

> I share your sentiment, but at the same time what channels should be used for marketing?

None. Marketing is an objective blight on human society.

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