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Instagram Is Over

theatlantic.com

41–50 of 226 posts

Re: Instagram Is Over

#42

Maybe I'm ignorant of what TikTok is but it seems to be mostly about video sharing and less about "social networking" with friends and family?? I also think TikTok has serious risks going forward re Chinese government. Already a lot of grumbling from lawmakers in US about banning it as CCP growing more belligerent in recent years whereas Facebook products aren't at all influenced by it.

Tiktok is short addictive videos from randos.

Youtube is long addictive videos.

Instagram and facebook is still primarily focused on content from people you know, though they are also trying to copy some of TikTok’s randos content via the Reels feature.

At the end of the day they just want to get attention by giving content, whether using friends or essentially crowdsourcing.

I prefer Netflix, because I’m paying them and they are not just manipulating me to show ads.

Re: Instagram Is Over

#43

I don't know if IG is dead, but that Reels nonsense was an absolute fiasco. They kept showing me reels that were nonsensical and were only designed to lead engagement stats from questions of "what is the person trying to do here". Not to mention, the comments on many of these useless vids were always in Turkish. I don't speak Turkish, I've never been to Turkey, yet comments on videos were always in Turkish.

I don't think it's a fiasco. I think Reels are better than TikTok.

Re: Instagram Is Over

#44

I don't know if IG is dead, but that Reels nonsense was an absolute fiasco. They kept showing me reels that were nonsensical and were only designed to lead engagement stats from questions of "what is the person trying to do here". Not to mention, the comments on many of these useless vids were always in Turkish. I don't speak Turkish, I've never been to Turkey, yet comments on videos were always in Turkish.

I know plenty of friends who can spend hours on reels everyday, my SO is an example, but most of my female friends are the same. I understand that modern IG may not be the greatest, but engagement wise their choices, at least for the 25+ tier, have paid off imho.

Yeah, I can attest to that. I've went from barely using Instagram to spending a lot of time on it.

Re: Instagram Is Over

#46

Social products all have a lifetime value and it’s incredibly short. The same thing will also happen to TikTok one day. I suspect we will learn in the coming decades that social media companies are very profitable in the short term, but not so in the long term, say 20 years, unless the keep introducing new viral social products.

It would be interesting to see a major player in the space really embracing the fashion and seasonality of their products and succeeding with that strategy.

Like the CPG, dating, porn, gaming, and clothing industries?

Some categories of brands can be long lived. Coca Cola and Disney.

Some categories of brands are mayflies. Pop music, TV, fast fashion.

My hunch is the average lifecycle of social media brands and MMORPG properties are roughly the same. Say 5-10 years?

Re: Instagram Is Over

#47
In a very broad sense, I'm glad to see things like this happening; I think a (relatively) high rate of turnover in social media is probably orders of magnitude better and safer than "one app to rule them all, forever."

It additionally makes me bullish on federated deals like Activitypub/Mastodon.

It's funny that the above presently tend to be "lefty-crunchy-hippie" -- because, I think if corporations get it through their hiveminds that the above enables them to have their own "official source of truth," thus preventing doofiness like blue check marks, this would all take off in a beneficial way.

Re: Instagram Is Over

#48
post #9

I hope not. I use it as a way to save my moments with my family, in the expectation that It will survive some good years, and therefore my kids can then watch the pics, videos, comments and get a better picture (pun intended) of the context of the photos. Much better than have it in a disk (if its survive) or printed.

[deleted]

Re: Instagram Is Over

#49
post #12

Eldest son (17) and all his mates use it - very rarely do they post publicly, it's purely for messaging. I've never been sure why, there's plenty enough alternatives, but that's how it is for him and his cohort.

I’m pretty sure your son and his mates all have finstas and post a lot - you are just not seeing it (source: having two teenage daughters)

Not OP, but going by pesonal experience way back in days of original facebook days a lot of people never posted that much and mainly consumed as soon as it was possible.

Even before that on forums etc. there were many more lurkers than posters.

17 year old me didn't wanted to be compared to all the others "perfect" lives.

Maybe I'm naive but I bet that hasn't fundamentally changed.

Re: Instagram Is Over

#50

I am surprised people expect these apps to remain popular for a long time. The internet has changed so much. I've watched social media apps come and go every few years and I personally think they are all short lived trends with maybe a few exceptions. They capture a young market first, who provide the value (photos, videos, memes) and then older generations start joining after the young market is captured. Then after…

I also have seen and beleive this is an accurate picture of how these things go. But I'd ask, what about pseudo- social network apps like airbnb? They have a minimal social aspect, but to me app like that will have a longer possible lifetime. I guess even in airbnb's case there are competitors encroaching and stealing market share...
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