If this were true, SquareSpace would be trading way higher than they are now, Twitter wouldn't exist, and Facebook would look a lot like MySpace. My take: people created websites back then because there was no other choice. People RUSHED into MySpace when it got hot partly because of this. Many people don't care about web culture; they only care about consuming. Just like many people don't become screenwriters or dir…
Yet individuals continue to CREATE content on which these parasites piggy-back. We are creatives by nature. The consumption is just one facet; had we built "the internet" out of tools and spaces more suitable for creativity, perhaps this would be more reflected in the general trends. Even now, you can't stem the tide of silly, interesting, creative things people post in these narrow, controlled channels.