41–44 of 44 posts
Kinda OT, but forbes.com doesn't let me view the whole article on one page and as an avid instapaper user, this makes the experience cumbersome.
Use viewtext to un-paginate it http://viewtext.org/article?url=http%3A%2F%2Fwww.forbes.com%...
"Nobody stands around the water cooler talking about print ads." Outside ad agencies, does anybody stand around the water cooler talking about TV ads? This reads to me as if Julia Ward Howe were to explain how she turned the tide of the Civil War after First Manassas...
If you lived in Silicon Valley, Apple had HUGE banners with their Think Different campaign that you could see from 280. I distinctly remember driving around there in 1997, and seeing the banner with Einstein's face, if I remember correctly, and getting goosebumps. And this was when Apple was a laughingstock at the Brass Ring job fairs (if any of you remember those). I remember no one even bothering to line up for a j…
TL;DR Please
Business folks have over-simplified Jobs' contribution to the Think Different campaign by making it seem he single-handedly was responsible for it. A handful of people on Lee Clow's team were primarily responsible for the creation of the ad. Jobs originally hated the concept and within a few minutes decided it was the right one to choose. Then he changed his mind again after seeing the script for the ad. This origina…