Earlier quoted context omitted.
I don't know, maybe someone wanted to try writing a program in it, which seems not irrelevant to programming languages. To most people, even an experimental programming language isn't just an objet d'art ; it's more like an ornate tennis racket, and it doesn't look like this one will ever be strung.
> objet d'art Why french?
It may be derived from French, but it has a distinct meaning in English. You might as well ask why someone is using French when they say they're going to see a ballet. It's a feature of English (and really, most languages) that foreign words and phrases are often imported and given connotations distinct from both the meaning in the language of origin and from other words or phrases in English. Once that adoption is widely recognized, is it really not English?