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Docker October 2022 Pricing Change FAQ

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Re: Docker October 2022 Pricing Change FAQ

#41
post #28

Shrinkflation hits hard everywhere

Shrinkflation means getting less while paying the same price. For instance: less milk in the same package while still paying €1.50. This is inflation: price increase while still getting the same.

I think the team size limits falls under shrinkflation. Features that used to be available in a lower tier are now removed from that tier.

Re: Docker October 2022 Pricing Change FAQ

#42
post #2

With Pro accounts limited to 100 users, I believe this is a good opportunity to recall [0], that lists businesses that overprice SSO [0] https://sso.tax/

Discussed 5 months ago:

The SSO Wall of Shame

https://news.ycombinator.com/item?id=31175300

(106 points, 41 comments)

Re: Docker October 2022 Pricing Change FAQ

#43

This is a ~15-30% increase. Truly wild. Meanwhile I can’t remember the last time one of the new features made my life easier.

Heck I only remember Docker _losing_ features over time. Docker machine, docker swarm, etc. all relegated to the dust bin despite filling useful roles.

Re: Docker October 2022 Pricing Change FAQ

#44

Its unfortunate Docker came out of the VC space instead of being a hobby/research project with no intentions of making money. Solomon Hykes could have been the next Linus Torvalds and Docker could have been completely encompassed by a foundation, with the development being funded by a consortium of businesses each keeping each other in check as in the kernel. As it stands Docker seems to have burnt a lot of open sour…

Lxc was in many ways the community originated docker alternative. Sure, you could nitpick about system vs application containers, but ultimately I believe that it was exactly that VC funding that allowed Docker to make the impact it did.

Re: Docker October 2022 Pricing Change FAQ

#45
post #37

Earlier quoted context omitted.

No. If you gatekeep SSO, your product is not even considered. There are enough alternatives, so it is not a problem.

I find it funny that people say things like this, because not only is it demonstrably not true looking at different product segments, but even if it was you're basically admitting to self-selecting as a customer who would never have paid in the first place and so companies are overjoyed that you're not using them. "I would have paid you if you gave me X for free" is the biggest lie.

It is more nuanced like that. If you do not have any other value proposition for paid tiers, you might keep telling yourself that, it is your sales model after all.

Re: Docker October 2022 Pricing Change FAQ

#46

> The list price of the Docker Business subscription will go up by $3, to $24 per user per month (Business is only available on an annual basis). I hate that this has become an acceptable way to list prices. It's not $24 per month, it's $288 per year! "Per month" implies the customer can pay that price every month , and also stop paying on any given month. In other news, Docker Business is going to cost 3.3¢ per user…

14.3¢ per user per business hour

Re: Docker October 2022 Pricing Change FAQ

#47
post #44

Its unfortunate Docker came out of the VC space instead of being a hobby/research project with no intentions of making money. Solomon Hykes could have been the next Linus Torvalds and Docker could have been completely encompassed by a foundation, with the development being funded by a consortium of businesses each keeping each other in check as in the kernel. As it stands Docker seems to have burnt a lot of open sour…

Lxc was in many ways the community originated docker alternative. Sure, you could nitpick about system vs application containers, but ultimately I believe that it was exactly that VC funding that allowed Docker to make the impact it did.

Not sure, lxc has always been a little clunkier but if you look at the 80% case of "docker pull X; docker build .; docker run ..." I don't see how that problem couldn't have been solved. (No, this is not supposed to be a "how hard can it be to build your own dropbox in a weekend", but I did use LXC extensively in the past and with a few aliases it was honestly fine most of the time, for the developer side.)

Re: Docker October 2022 Pricing Change FAQ

#50
post #37

Earlier quoted context omitted.

I find it funny that people say things like this, because not only is it demonstrably not true looking at different product segments, but even if it was you're basically admitting to self-selecting as a customer who would never have paid in the first place and so companies are overjoyed that you're not using them. "I would have paid you if you gave me X for free" is the biggest lie.

It is more nuanced like that. If you do not have any other value proposition for paid tiers, you might keep telling yourself that, it is your sales model after all.

sl;kfjasdf;lkasjdefk

Okay, look. There's two universes here. Universe A is where split up the features of our product into tiers based on "value" -- some arbitrary groups based on how useful we think each feature is, how expensive they are, how long they took to develop, estimated person-hours saved, whatever. Sweet, it feels right. Now the free/low cost tiers are genuinely less useful than the higher tiers. Pay more for more. SSO probably still lives at the mid or enterprise tier for no other reason that it's a PITA, is the cause of like 20% of support requests, and our SSO vendor charges us per month per SSO connection.

Universe B is where the free/low cost tiers have every feature except for specifically the features and increased usage limits that get SMBs and Enterprise to pay us.

Both on the sales side and the user side I want to live in Universe B.

There is no magic universe where "just increase your value proposition to Enterprise customers" -- it's the same product just carved up differently and non-enterprise customers lose in Universe A.

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