Earlier quoted context omitted.
Camera manufacturers and SD card manufacturers can't start shipping SD cards formatted with btrfs until Windows supports it out of the box. They can start shipping SD cards formatted with FAT32 and software/firmware which reads and writes FAT32+BigFAT.
More specifically, they need a filesystem that both Windows and MacOS can read. No one wants to take their SD card to a friend's computer and have it not work for reasons they won't understand. The shared set there is basically just fat and exfat. If Microsoft and Apple collaborated on a new filesystem, or even just supported it, then we might have a possible successor. However even with that, the millions of already…
The only way to get a universal standard is to have the community do it and have enough people use it that the big companies have to capitulate.