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Evaluation of TikTok vs. Instagram Reels

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Re: Evaluation of TikTok vs. Instagram Reels

#41
post #37

Time to trot out http://www.dtc.umn.edu/~odlyzko/doc/metcalfe.pdf again. (Yes, I am one of the co-authors.) Multiple lines of evidence point to the basic value of a social network scaling like `O(n log(n))`. So getting your first million users is hard. But after you've got there, you don't have to be that much better than the competition to win. The conclusion is that social networks should be a lot less sticky and d…

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Re: Evaluation of TikTok vs. Instagram Reels

#42

Now ask the same question for YouTube shorts ;) Hah. Google is pushing shorts hard these days. Honestly, they need to give an option not to show shorts. In most cases, shorts are either from TikTok from the same content creator or re-uploaded by some random person. Even if I liked topic X on shorts, it never suggests similar shorts. It is hard to believe that Google cannot crack the correct algo to show interesting r…

Shorts is really half baked. Almost all content i consume on Youtube is in english, but shorts surprisingly ignores that and show content native to my country (most of the time irrelevant). It boggles my mind how YouTube can screw up something as basic as that.

For years several large web properties have been pushing machine translated content.

Sometimes they push their own, other times they prefer others badly machine translated content over the original.

IIRC the worst I saw in impact was 3 or so years ago when I found pages of Microsoft documentation so badly translated I couldn't make sense of it and with no way I could see to request the original.

Re: Evaluation of TikTok vs. Instagram Reels

#43

Now ask the same question for YouTube shorts ;) Hah. Google is pushing shorts hard these days. Honestly, they need to give an option not to show shorts. In most cases, shorts are either from TikTok from the same content creator or re-uploaded by some random person. Even if I liked topic X on shorts, it never suggests similar shorts. It is hard to believe that Google cannot crack the correct algo to show interesting r…

It's buggy enough on my phone that anything which used to be just a short video now gets the static preview for it stuck over top of the video, obscuring it almost completely.

Re: Evaluation of TikTok vs. Instagram Reels

#44

And instead of playing to their strengths, IG tries to jump and chase a competitor. Doesn't look like a very smart move

IG jumped and chased Snapchat with stories and that was an incredibly smart / successful move.

The same strategy isn't panning out with reels, for whatever reason.

Re: Evaluation of TikTok vs. Instagram Reels

#45

If you thought Cambridge Analytica was bad, wait 'til you find out what a China-based company can do with detailed preference and arousal data from young people.

I honestly don’t care if the Chinese government knows everything about me. Much more worried about the American government.

Any entity that knows so much about you can manipulate you in ways you won’t suspect. Their government isn’t held back by the Constitution and they probably wouldn’t hesitate to influence the citizenry of their main rival on the world stage.

Re: Evaluation of TikTok vs. Instagram Reels

#46
post #10

I disagree with their premise that Reels is "performative" while TikTok is "authentic". They could have cherry picked other sample posts to demonstrate the exact opposite. They're both equally performative & inauthentic.

Yes I think the real factor is that the TikTok feed was more relevant to that age group and Instagram was more relevant to 30 something parents and home owners.

Also it sounds as if the users had previously spent more time generating curated feeds on TikTok.

Re: Evaluation of TikTok vs. Instagram Reels

#47
TikTok developed the whole contemporary mobile video style in concert with its users and it’s algorithm. I don’t think you can just copy the features and throw them at a different audience and expect things to work out.

I don’t think chasing the current hot thing is necessarily a terrible idea but I think pivoting your app constantly to chase the hot thing is. “Be willing to cannibalize your user base” doesn’t mean “force new things on your user base”!

Re: Evaluation of TikTok vs. Instagram Reels

#50

Earlier quoted context omitted.

I honestly don’t care if the Chinese government knows everything about me. Much more worried about the American government.

Any entity that knows so much about you can manipulate you in ways you won’t suspect. Their government isn’t held back by the Constitution and they probably wouldn’t hesitate to influence the citizenry of their main rival on the world stage.

... the US government isn't particularly limited in such a way either. They have nice have for everything foreign communications, and all the actions are held as confidential
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