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Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

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41–50 of 174 posts

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#41

Apple smells like a dystopian corporate org.

As a religious organization, Apple seems a lot more benign than say, Scientology. So far.

Unless what you care about is open computers now and in the future. Then theyre benign like a growing brain tumour. It might not be cancer, but it's still going to kill you.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#42
post #4

Apple is uniquely positioned to come out on top of the cookie-pocalypse. All of their work with Apple ID will pay off once they have the largest first party audiencing capability in the world.

I just wish the government stepped in and prevented this. this is an anti competitive move.

What’s anti-competitive about letting customers block third party tracking cookies?

Unless you’re saying Apple shouldn’t be in the Ad business at all. But then neither should Google, or Meta, and that’s their entire revenue stream.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#43

And this is hopefully killing Apple. Right now they charge a premium for 1) having a seamless experience between devices, 2) being something else than google. Apple was interesting because you was paying for the hardware and software with money, not with data. Regarding 1) Hopefully the EU will help breaking up the monopoly Regarding 2) Why should I buy apple and pay the premium? I will buy Samsung or Huawei.

Apple doesn't have a monopoly in Europe.

Close enough to a monopoly.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#44
post #30

Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them

In getting rid of third party cookies it's Google copying Apple. This is something that Apple brought mainstream with ITP in 2017.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#45
post #30

Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them

> I have a hard time seeing how this doesn't end in anti-trust tears for both of them

In Apple’s case, I hope antitrust action comes before they stray too far and whilst their interests are still aligned with mine. I don’t want them to make any money from advertising, because then they have a conflict of interest and their pro-privacy arguments fall flat.

(Google is too far down that path for me to trust them in the future. Anti-privacy is also their core business, whereas Apple primarily makes money from selling devices).

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#46

This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

I'm sure they can increase revenue but I'm not sure how Apple can build an ad empire by adding more ads to its own apps.

Apple canned their mobile ad platform and compared with Alphabet and Meta who's ads are peppered all over the web/search/facebook/instagram - the amount of impressions would be miniscule.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#47
post #14

They talk about Apple maps and I for one would like to be able to say I’m looking for a restaurant and see the logos pop up along my route. I’m just hoping Apple will keep their privacy focus. Ads and privacy do not need to be opposed ideas. Ie, my fav Dutch tech blog tweakers.net recently removed all tracking form their ads and serve them locally. I gladly turned off adblock for them and the site was still pleasant.…

I was thinking of something similar. It really depends on the ad. Something like this is or ads with search results don't really bother me as much, if it's relevant to what I'm searching for. However the relevant question is, how secure is our data. The privacy issue didn't actually catch on to the mainstream until people realized just how leaky Facebook is, with 3rd parties gaining access to your entire life.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#48
post #30

Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them

At least Android can't stop you from installing ad blockers.

I am able to use Firefox Focus to block ads in Safari on iOS. I’ve not had an Android for a while. What additional ad blocking features would I have on Android these days?

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#49
post #30

Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them

At least Android can't stop you from installing ad blockers.

iOS natively supports content blockers and Safari extensions.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#50

And this is hopefully killing Apple. Right now they charge a premium for 1) having a seamless experience between devices, 2) being something else than google. Apple was interesting because you was paying for the hardware and software with money, not with data. Regarding 1) Hopefully the EU will help breaking up the monopoly Regarding 2) Why should I buy apple and pay the premium? I will buy Samsung or Huawei.

> And this is hopefully killing Apple

Seeing as how Apple managed to avoid dying in 1998 when it’s revenue was $7B and was operating in the red, I am pretty sure an excursion into digital advertising on 1.6B installed devices when they have revenues nearing $400B/yr, with $160B in profit isn’t going to be the death knell.

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