Earlier quoted context omitted.
I get the sense that the pickup truck market in the U.S. particularly in suburbs is driven by brand marketing rather than consumer needs. People are paying a premium, in the cost of purchasing as well as in the cost of insuring, maintaining, and fueling, for the image of the rugged individualistic American ready for any terrain, weather, or load that needs hauling, and maximally armored to "win" should they ever hit…
> There's a subset of contexts where they make sense although I think for _most_ people they're infrequent enough that it's way more sensible to use a cargo van or a sedan and then just rent a truck during the minority of times when you actually need one. Even a minivan can tow a small trailer for occasional lumber store runs or towing a jet ski or two. Or just use the roof rack and some tie-downs. Or take the seats…
Though I don't get families with more than one truck/suv. One will do the job for all of those things, and a EV (even a limited range one like the older leaf) will take care of all the other. Only rarely do you have to tell your spouse that you need the truck so drive "my" car.