I checked the demo videos: "Original Version" - 1080p, AVC uncompressed "Standard Compression" - 480p, AVC uncompressed "Raystream Version" - 480p H.264 AAC, ~1200kb data rate Nothing that fishy here. They seem to be advertising to broadcasters. It's possible they have some nice custom algorithms for their videos. That isn't uncommon - take a look at Apple movie trailers and iTunes videos: they have their own magic j…
>Before Raystream, a one hour video converted to 720p using the best compression algorithms resulted in files in excess of 1 GB, far too large to be streamed over commercial Internet connections. Using Raystream, the same one hour 720p video can be compressed up to 90% of its original file size, which makes it easily streamable over connection speeds ranging from 0.4 to 1.0 Mbs per second." ... "Raystream compresses online videos, reducing their file size by up to 90%, with no loss in video quality or clarity."
That's not possible unless Raystream developed H.264. Apple uses H.264 for their encoding too. The magic is just H.264.