I didn't realize that they were unprofitable; not good. I don't think they should be valued as a pre-profit/pre-revenue growth stock - as the article says - the product doesn't really have network effects or strong lock-in.
JIRA has huge feature creep lockin along the likes of sales force. It costs huge amounts of money on consultants to move off of it. Any new company probably wouldn’t use it though, it’s just overkill.
Sure Jira has lockin, but so does any tool with any features. Git has lockin, but you don't hear of people avoiding branches in case they need to move to perforce.
> Any new company probably wouldn’t use it though, it’s just overkill.
So what should they use instead? The thing about jira is it does the basics well, far better than any of the competitors we evaluated. Sure it's not perfect, but no tool is.