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Amazon Prime’s new killer app: Kindle books by subscription

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Re: Amazon Prime’s new killer app: Kindle books by subscription

#41
post #28

Earlier quoted context omitted.

I'd wager the average Kindle owner is not the same as the average American in this regard.

What makes you think that? With the low price of the Kindle, I could see even very casual readers picking one up and not using it much.

Average American is not even a casual reader.

Re: Amazon Prime’s new killer app: Kindle books by subscription

#42
post #35

“One book can be borrowed at a time, and there are no due dates. You can borrow a new book as frequently as once a month, directly on your registered Kindle device, and you will be prompted to return the book that you are currently borrowing.” Hmm only once a month? That seems rather low.

Yes, and '5000 books' is a pretty low number, all things considered.

Although choose 12 out of 5000 makes it not so bad.

Re: Amazon Prime’s new killer app: Kindle books by subscription

#43
post #38

Does Prime make a lot of sense in the US? In Germany I don't quite get it, because mail only takes two days anyway. It seems at most I would save a day here or then with a certain probability. Not enough to warrant the cost, and one book per month doesn't change that much.

For $80, it's a minor luxury. I could certainly do without it, but it's nice to have since Amazon rarely delivers to here in two or three days without Prime. It's especially useful around the holidays where Amazon's free shipping may get slower, even taking a day or two to ship after ordering, while Prime is still fast.

Re: Amazon Prime’s new killer app: Kindle books by subscription

#44

I searched but none seemed to mention it here so far... but how are they going to prevent piracy? How will they ensure that the borrowed books cannot be easily stored somewhere else permanently?

If you wanted to get Moneyball on your Kindle, there are easier ways to pirate it than through this lending feature.

Re: Amazon Prime’s new killer app: Kindle books by subscription

#45
post #38

Does Prime make a lot of sense in the US? In Germany I don't quite get it, because mail only takes two days anyway. It seems at most I would save a day here or then with a certain probability. Not enough to warrant the cost, and one book per month doesn't change that much.

It actually makes a lot of sense. The thing you need to remember about the US is that it is huge. Oftentimes, when you order something, it has to be shipped from ~3000 miles away. The 'standard' shipping time is 3-5 days, but is more often closer to a week. Guaranteed 2 day shipping is very convenient, and well worth the $80 a year it costs. Especially when you consider the included streaming of movies, TV shows, and…

And it's "free" 2 day (after paying for Prime). That completely changes my purchase behavior to favor more impulse and small orders.

Re: Amazon Prime’s new killer app: Kindle books by subscription

#46

“One book can be borrowed at a time, and there are no due dates. You can borrow a new book as frequently as once a month, directly on your registered Kindle device, and you will be prompted to return the book that you are currently borrowing.” Hmm only once a month? That seems rather low.

Well, they would still like you to buy books. But this is a great supplement. I can also get free ebook "loans" from my local library, but with a 2 week loan period and there's often a waiting list to get popular books.

Re: Amazon Prime’s new killer app: Kindle books by subscription

#47
post #46

“One book can be borrowed at a time, and there are no due dates. You can borrow a new book as frequently as once a month, directly on your registered Kindle device, and you will be prompted to return the book that you are currently borrowing.” Hmm only once a month? That seems rather low.

Well, they would still like you to buy books. But this is a great supplement. I can also get free ebook "loans" from my local library, but with a 2 week loan period and there's often a waiting list to get popular books.

I find that 2 weeks isn't enough time for me. So, the no due date idea is quite compelling. Grad. school + fatherhood makes for little reading time.

Re: Amazon Prime’s new killer app: Kindle books by subscription

#48

Earlier quoted context omitted.

12 free books a year say at average cost of $10 is still $120 of added value to a Prime subscription.

Plus that's still more books than the average American reads every year.

This article (from 2007) indicates that ~25% didn't read any, while the rest read a median of 9 books each/year.

http://www.washingtonpost.com/wp-dyn/content/article/2007/08...

Re: Amazon Prime’s new killer app: Kindle books by subscription

#50
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