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Ford CEO says EVs will be sold 100% online with nonnegotiable price

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Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#42
post #6

Are the dealerships going to sue Ford? It will be interesting to watch.

What would they sue them for?

Breaking the law: https://en.wikipedia.org/wiki/Car_dealerships_in_the_United_...

> In the United States, direct manufacturer auto sales are prohibited in almost every state by franchise laws requiring that new cars be sold only by dealers.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#43

Earlier quoted context omitted.

I think you’re drastically underestimating how immensely popular the Ford F-150 is. Every single person who wants a truck knows about the F-150 and I’d wager the vast majority who may purchase an EV know about the F-150 Lightning or will find out as they start hitting the streets and they see them in parking lots and at stoplights.

But what percentage of those F-150 owners know there is an EV version? Or put another way, how many of them can you convert to an EV version with effective advertising?

Does it matter when they’re sold out for two+ years? If you can’t make more why bother trying to get more buyers right now?

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#44

Tesla may not be the future of EVs, but we have to thank them for dragging everyone else into the present.

Non-negotiable car sales aren't new, Saturn was famous for doing it in the 90s. Their whole deal was to try to target younger buyers that didn't like the typical haggling process. Toyota did the same thing with their Scion sub-brand for the same reasons too.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#45
post #39

A lot has been said about the dealership model in the last few years, and the almost universal consensus is that it is an unnecessary and predatory industry and all auto makers should just sell cars directly like Tesla does. That being said, is there any counterpoint to this view? Are there any benefits that dealerships offer today over direct sales? What would we lose if we got rid of every dealership? If there is t…

They could sell used vehicles, hence provide some value

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#46
post #37
post #27

Earlier quoted context omitted.

> Tesla may not be the future of EVs Based on what metric? I have a hard time looking at Tesla's sales, revenue, profit, production capacity growth and not thinking they will continue to be a leader in EVs far into the future.

He said "may not", which is the same as saying "may".

Ok...this isn't that hard. If someone says you may light on fire tomorrow. You're probably going to ask for a little bit of an explanation.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#49

Tesla may not be the future of EVs, but we have to thank them for dragging everyone else into the present.

Non-negotiable car sales aren't new, Saturn was famous for doing it in the 90s. Their whole deal was to try to target younger buyers that didn't like the typical haggling process. Toyota did the same thing with their Scion sub-brand for the same reasons too.

Not online though. I don't want to talk to a dealer.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#50
post #39

A lot has been said about the dealership model in the last few years, and the almost universal consensus is that it is an unnecessary and predatory industry and all auto makers should just sell cars directly like Tesla does. That being said, is there any counterpoint to this view? Are there any benefits that dealerships offer today over direct sales? What would we lose if we got rid of every dealership? If there is t…

Local profit? That is, in many towns, my understanding is that the local dealerships are relatively well off. Which implies that a bit more of the money is kept local to where the cars are being sold.

I'm guessing this is less true today than in years past.

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