Macbook air is like $1000. People can afford it. Problem is shitty hardware. SSD soldered to motherboard, bad cooling, no touchscreen, broken keyboard, no way to replace battery...
In Brazil where I'm from a Macbook Air costs about ~8x the average monthly income. It's out of reach for most people.
Sure not cheap, but on the otherside lots of us have monthly income > $1000, especially if you are a senior or team lead on unicorn startups. So... still manageable.