41–50 of 112 posts
i never clicked the ads before, but i definitely don't click them now... especially if they're free to be used as an attack vector.
Earlier quoted context omitted.
> The primary revenue model for search is micro auctions to determine ranking of product placement on search results. Google monetizes search with ads. The micro auctions are for those ads. They even say "Ad" on each of them. If you have evidence that they're doing paid placement in the actual search results, I'd love to see it. FWIW, I do wish Google's ads were more obviously visually distinct from search results (a…
> Google monetizes search with ads. Google monetizes search but not with Google ads. This is the primary distinguisher. Its an auction selling space on page for a supplier to provide their own textual content. Google's online advertisement businesses don't sell space on Google pages, but online ad products for other peoples' pages. Google considers all of this as ad revenue, but distinguishes search from their advert…
Google Search ads are bucketed under "Google Search & other" in financial statements, which is just one of their "Avertising revenue" categories as defined here: https://abc.xyz/investor/other/additional-financial-informat...
As an example I have a burst pipe and I need to call a plumber out to my house. 10 years ago I'd go to the physical phone book and look up a plumber to call. I don't do that anymore now I type "my suburb name + plumber" into my browser.
Where it does not work well is because I searched for the term 'plumber' every site I visit in my browser for the next few days will display ads for plumbing supplies. Or I'll scroll through Facebook on another device (like my phone) and the plumbing ads will follow me there.
The first type of advertising is useful, the second type feels creepy and like the internet is stalking me.
Earlier quoted context omitted.
>that shortly after this made the rounds in the marketing communities I'd love to read more about this. Do you have any recommended "marketing communities" that I should visit?
https://searchengineland.com/google-ebay-penalty-cost-197031 This relates to the ebay penalty. I think one of SEland's founders actually left to take a job at Google as an evangelist. You can probably search for "ebay seo penalty" and find more references. Other notable penalties that were well documented include RapGenius and GV backed Thumbtack and Nest, which quickly had their penalties reversed if I recall correc…
(1) https://developers.google.com/search/blog/2014/08/https-as-r...
my mother was scammed by a fake call center because she clicked a sponsored search result for "paypal customer service phone number". i never clicked the ads before, but i definitely don't click them now... especially if they're free to be used as an attack vector.
The article fails to mention that shortly after this made the rounds in the marketing communities, eBay suddenly got a very large SEO penalty. Conspiracy theories aside, I once inherited a large Adwords account with nearly 25% of spend dedicated to branded KW bidding. Simply dialing back bids by 90%+ dropped impression share from 95% to 80%, but the paid branded clicks just shifted to organic branded clicks-- confirm…
Yeah, once you realize the most profitable Google search terms are already the top organic result paying to be on top, you realize Google's business is the guy who shakes down storefronts for "protection" to avoid their windows being broken in by the local gang on a global scale. "That's a nice brand you built there. Ya know, it'd be a shame, a real shame, if one of your competitors was to end up above you on the sea…
What if you aren't the top organic search and you want to drive traffic. For example "mesothelioma lawyer" is a very profitable keyword that'd you would want to show up on top. If there weren't any ads you would need to out SEO other law firms and hope Google doesn't screw you by adjusting the ranking algorithm.
The article fails to mention that shortly after this made the rounds in the marketing communities, eBay suddenly got a very large SEO penalty. Conspiracy theories aside, I once inherited a large Adwords account with nearly 25% of spend dedicated to branded KW bidding. Simply dialing back bids by 90%+ dropped impression share from 95% to 80%, but the paid branded clicks just shifted to organic branded clicks-- confirm…
We've found exactly the same thing. It's extremely important to differentiate between branded and non-branded keywords. (And to be diligent about filtering out all variations, misspellings, etc., of branded searches from non-branded campaigns.) While our testing didn't show 100% waste in branded advertising, we did find approximately 80-90% of branded clicks would otherwise have come through organically. So we do sti…
The trick is, if you have a particularly strong or unique brand, you can count on being the number one organic result. HOWEVER, if competitors bid on your brand and you do not, they end up above your brand in results as part of the the paid/promoted position.
This usually forces brands into competing in paid positions on branded keywords that they should "win" naturally. Google rationalizes this by charging more relevant results a lower rate, but it still doesn't excuse the fact that the brand shouldn't have had to pay in the first place.
Earlier quoted context omitted.
https://searchengineland.com/google-ebay-penalty-cost-197031 This relates to the ebay penalty. I think one of SEland's founders actually left to take a job at Google as an evangelist. You can probably search for "ebay seo penalty" and find more references. Other notable penalties that were well documented include RapGenius and GV backed Thumbtack and Nest, which quickly had their penalties reversed if I recall correc…
Thanks for the links, but regarding seobook.com/blog: it is quite strange to see a blog about SEO without HTTPS, which is a ranking signal since 2014 (1). (1) https://developers.google.com/search/blog/2014/08/https-as-r...