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Google rewrites many page titles

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Re: Google rewrites many page titles

#41
post #29

> Many site owners find that the titles they carefully craft almost all get rewritten. Yeah, I'm with Google on this one. I don't see many reasons why a site owner would spend extraordinary amounts of time to "carefully craft" page titles other than SEO and optimizing for clickbaitness. As a user, I'm fine with Google counteracting this.

[deleted]

Re: Google rewrites many page titles

#42
post #29

> Many site owners find that the titles they carefully craft almost all get rewritten. Yeah, I'm with Google on this one. I don't see many reasons why a site owner would spend extraordinary amounts of time to "carefully craft" page titles other than SEO and optimizing for clickbaitness. As a user, I'm fine with Google counteracting this.

>I don't see many reasons why a site owner would spend extraordinary amounts of time to "carefully craft" page titles

Because I want the title to be concise, but still help people explicitly understand what my writing is about? Because I've already spent a lot of time on the content, to then just slap 'Lou's Wednesday Website Update' as a title? Because, historically, a title is an introduction to my writing?

Any of those.

Re: Google rewrites many page titles

#43
post #29

> Many site owners find that the titles they carefully craft almost all get rewritten. Yeah, I'm with Google on this one. I don't see many reasons why a site owner would spend extraordinary amounts of time to "carefully craft" page titles other than SEO and optimizing for clickbaitness. As a user, I'm fine with Google counteracting this.

I don't get this, why are you ok with bots changing your content, even if it's to be displayed on Google SERP?

Why stop at the titles?

I have an idea, let's have bots rewrite the content in a compact tl;dr format and have it be directly displayed on Google SERP, as user, the less actions I take the better right? You don't even need to leave the SERP.

Why can't I just choose what title I want in my blog to be indexed, and if Google wants to penalize it, so be it?

Re: Google rewrites many page titles

#45
post #7

It's quite funny to me that people are running these kind of almost scientific experiments on a fully human-generated and in principle knowable system. The reason are understandable of course but it does seem like a waste of human energy.

Agree. Then you imagine that the entire SEO industry is basically based around the idea that a company has a algorithm only they know, and the industry is trying to reverse-engineer that algorithm. If they released a whitepaper describing exactly how it works, the entire industry would have to change their ways to consulting already public information instead of experiments like this.

If they released a white paper explaining how it works, the search results would have even more spam than they already do.

Re: Google rewrites many page titles

#46

tldr: Google sometimes uses headings instead of titles. Match them to prevent title rewrite; stop using long, verbose titles

From a pure HTTP perspective, isn't the point of page titles to be how a page is referenced? It would be an error if a library reported the title of "A Tale of Two Cities" as "It Was The Best of Times". > stop using long, verbose titles This is good advice, but if Google wants to penalize bad titles it should dock their rank, not misreport them.

> isn't the point of page titles to be how a page is referenced

It is, but what would you do if all titles across pages just said "ACME Corp."? That happens often if the developer just displays SITE_NAME in the title.

In those cases it makes sense to present the person searching the web with additional information from a H1 tag which probably has more information like "Contact us"

Re: Google rewrites many page titles

#47
post #7

It's quite funny to me that people are running these kind of almost scientific experiments on a fully human-generated and in principle knowable system. The reason are understandable of course but it does seem like a waste of human energy.

The opaqueness of human systems is a real issue. It basically describes 99% of issues in the workplace, and those are systems in the small.
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