Buried in the article is an important point: people care a lot about interior and not much about exterior appearance. Typical cookie-cutter suburban neighborhoods are built assuming nobody walks around in them anyway. On the inside these houses are pretty deluxe, though. Also, in the US it's very difficult to build a house out of solid wood like my house from 40s. New materials might not look as nice but are less was…
From the pov where people actually exist, it's got 13' ceilings, plantation shutters, induction cooktop, tesla power wall, gigabit symmetric connection to the goddammit internet, dedicated home office with bookshelves and brick facade, and a monstrous 5 ton air conditioner to keep it all comfy. Oh and the sprinkler system is on an automatic timer so you don't have to even think about how shitty a typical American lawn is. You pay guys to do that for you.
Living in American suburbia is an unmitigated paradise if you can get over the principled outrage of how bland it all is in aggregate. The uniform nature of the developments is the reason why we can have nice things like fiber to homes. It makes economics of infrastructure way more acceptable and predictable.