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Thank HN: 7 years and $7M later, it all started right here

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Re: Thank HN: 7 years and $7M later, it all started right here

#41
post #32

I’m confused. Isn’t BEE owned by Growens (which was mailup)? Was BEE ever an independent company?

Correct. It's a wholly-owned subsidiary of Growens. It started as a project within MailUp, the email service provider that is still a big part of Growens. The project grew, and so it became a separate business unit within the group, based in the US.

Re: Thank HN: 7 years and $7M later, it all started right here

#42
post #8

Let's spread positivity! This is great, I do hope that you will continue to strive your way to greater heights.

Thanks so much for the kind note. Yes, my intention was precisely to celebrate the positive impact that the original thread on HN (exactly 7 years ago today!!) had on our business, as we were just getting started. This is not "bs", we're truly grateful.

Re: Thank HN: 7 years and $7M later, it all started right here

#43

That is awesome. If I may - What were you biggest business challenges you learned in your journey? And where do you see the future of email design?

There are so many, but a key one is that reducing the distance between what you created, and the people for whom you created it, really does pay off: more adoption, more feedback, more clarity on what's going on. Call it product-led growth, call it removing friction, or whatever else. If you're interested on that concept, here are some more thoughts: https://www.linkedin.com/pulse/less-friction-key-massimo-arr...

Re: Thank HN: 7 years and $7M later, it all started right here

#45
post #2

In fact Amazing story ... Build saas around specific need .. visually designing emails .. can you share some more about your technical stack back then and today ? also how % of this 7 millon is for hosting and third party services ? Thanks

We literally re-wrote the whole thing from the ground up 3 times LOL. At the start it was a JS app built with Jquery. Then we moved to AngularJS (1.x). Finally we decided to rewrite it again with React. A lot of Python in the backend.

Re: Thank HN: 7 years and $7M later, it all started right here

#46
post #35

This looks really cool. I can't find anything on your website about any license that the templates are offered under. I'd love to use this, but I know the first thing that people at my work are going to ask me is how the content is licensed. It's possible that it's somewhere and I'm just not seeing it. The ToS says: > Nothing in this Agreement grants any right, title or interest in or to (including any license under)…

Thanks for the note and for your interest in what we do! You can use the templates freely to design emails and pages on beefree.io. If you want to embed our visual builders in your application (i.e. you want to use BEE Plugin), and you also want to create a template catalog within your application, you can purchase our template catalog (all of it or a portion of it). I would recommend getting in touch with our team f…

The problem here is that I don't know what the limits are to communicate them to others.

In the UI, I can design a free email and export it. The UI doesn't allow me to remove the BEE attribution, but I could easily remove it after exporting. Is that allowed? Am I allowed to modify the design outside of the beefree.io interface?

If we're offering a product that sends emails for people, can I build a generic email off one of the templates and use that for each client?

Re: Thank HN: 7 years and $7M later, it all started right here

#47

Could anyone share the economics of letting people use it for completely free? Do you charge a lot for the people who do convert to subscription? What kinds of things can you withhold for the paid version? I’m just curious if there’s any research on say charging everyone $1 vs charging 1/10 people $10.

Even a $1 fee scares off 98% of users. The friction between FREE and ANYTHING BUT FREE is really really high, and a lot more than the friction between $1 and $2. I think for many SaaS platforms it wouldn't be worth it. If you are doing a free tier, the next level up likely should be at least $5-$10 a month. Or you are overcoming a giant hurdle of getting someone to pay, only for $0.55 after payment processing fees. *…

Following logic like this is why so many aspiring entrepreneurs don't have more paying customers, and it's _the_ source of ad-supported everything.

Want a healthy online economy of individual consumers that isn't bifurcated between people who might pay because it's related to their one main hobby/business vs the masses who do everything else on Facebook and YouTube? Then let them have a way to give you 20 bucks for what they would have consumed over the next year on your free tier.

Instead of letting me give you 20 bucks one time to try something that looks interesting, which is an easy decision to make, you demand that your customer base divide themselves between casual users who will never leave the forever free tier because your prices won't let them and your billing plan immediately† brings to mind thoughts about the overhead of trying to cancel something that turns out not to be worth the price tag, vs wantrepreneurs who can rationalize a recurring expense at the same price as a year of Amazon Prime because they see it as the cost of doing business since they "know" they're eventually going to win the startup lottery.

† Autopay availability should feel like an easter egg that people can seek out and enable and get a sense of satisfaction from because it makes them feel productive. If you're handling it in a way that makes it a source of anxiety, then you're fucking up. Don't look around and say "everyone else is doing it". If there's a known problem (like "it's really hard converting people into paying customers" is a problem) and everyone else is doing the same thing, that's your signal to not do that thing. (How do so many aspiring capitalists not get this?)

Re: Thank HN: 7 years and $7M later, it all started right here

#49
post #46

Earlier quoted context omitted.

Thanks for the note and for your interest in what we do! You can use the templates freely to design emails and pages on beefree.io. If you want to embed our visual builders in your application (i.e. you want to use BEE Plugin), and you also want to create a template catalog within your application, you can purchase our template catalog (all of it or a portion of it). I would recommend getting in touch with our team f…

The problem here is that I don't know what the limits are to communicate them to others. In the UI, I can design a free email and export it. The UI doesn't allow me to remove the BEE attribution, but I could easily remove it after exporting. Is that allowed? Am I allowed to modify the design outside of the beefree.io interface? If we're offering a product that sends emails for people, can I build a generic email off…

Yes, absolutely.

Re: Thank HN: 7 years and $7M later, it all started right here

#50

After seeing Chamaileon drop their free tier earlier this year for charges that begin at $150/mo, your pricing model is a breath of sanity. Cheers to your success!

We believe in reducing to a minimum the friction to get started. So, I seriously doubt that we will ever have a paywall to get going.

In fact, it's more likely that we double-down on free access going forward: the revenue comes (and will continue to come) from those that need more. When you need "more", you're typically willing & happy to pay for it. Pretty much as simple as that :-)

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