Here's the thing about iPhone photography (and Android too, I suppose): if you know what a DSLR is, or the difference between DSLR and mirrorless bodies, you are not the target audience . Apple isn't trying compete with a $3500 Sony A7R4 with a $1000 90mm macro lens. They're aiming for people who see the example "macro" photos and say "neat! I want to try that". Or the people who have already bought a Moment macro le…
> As a photographer passionate about the natural world, I carry a macro lens with me no matter what project I’m working on, just because I never know what tiny detail of interest might present itself. Now with the macro capability of the iPhone 13 Pro, I feel like I have my “in-a-pinch” macro shots covered and I can leave the rarely-used macro lens at home.