I don't think people realize just how expensive and congested these networks were back in the day. Phone calls cost what they did because capacity was a real constraint. It's not that they were all ethical businessmen doing a public service as the article makes them out to be (some old business tactics of AT&T, Standard Oil, American Tobacco etc. would make the most ruthless big tech exec of today blush). They simply…
I know this on a personal level.
I had a crazy friend in college who thought BHT (the preservative) could cure AIDS.
His phone bill was $350-500/month. He would call researchers around the country, even Dr. Fauci. (Fauci actually listened to him once, until he found out he didn't have any credentials.) He once called France to speak with a researcher at work, over Rock Hudson's treatment. The small business owner came in steaming. He said, "Who called France. The call cost me $500.00!"
Everyone was complaining about long distance charges.
It literally seemed like in was a few months after the breakup, and long distance calls were dirt cheap.
(It might have been longer than months, but it felt that way. It was then I realized the important antitrust laws, and how monopolies need to be slapped down.)