This seems crazy expensive. $2,097 in the span of three years? My home insurance is merely about 130 € per year and covers all of the accidental damage to all Apple (and all other) products in my home. Granted, the deductible is 150 €, so I'd only be able to get the screen repair of my Apple Watch down to 150 € (instead of $99), but it seems like hell of a lot better option than buying AppleCare.
How on earth is home insurance so cheap in the UK? In the US, the average policy is around $1,500/yr, the deductible is $500-$2,500, and your rates will go up the more claims you make -- so obviously nobody uses it for a damaged phone. I'm baffled by how UK insurers could possibly turn a profit on insurance... if people were filing a claim for every piece of technology they owned every time they accidentally damaged…
Here it's split into home insurance and contents insurance, if you rent you only require contents insurance but if you own a house you generally get both combined.
For my house (home and contents), I pay about £250 which is quite a bit higher than usual because this area had a history of flooding (before they put flood defenses) and I insure some high value items extra which increases cost.
My excess (I guess you call it a deductable) is £250.