I don't mean "don't be a loser", I mean have a life with goals, projects, and real relationships. Once that life flowers, you see social media as merely a tool for the further flourishing of that life. This mindset also makes you take a hard look at the connections you make through social media. Most are 1 dimensional, and based on emotional extremes or hits of "content". Instead, follow people you actually know. Then do stuff with them out in the world.
Doing stuff, and not just surfing social media, with other people is far more rewarding than being amongst 3 billion users.