Earlier quoted context omitted.
3U and 4U x86 whitebox servers designed for any standard 12"x13" motherboard, where the entire front panel was hotswap 3.5" HDD bays were already a thing many, many years before backblaze existed. What wasn't really a thing was servers with hotswap HDD trays on both ends (like the supermicros) and things that were designed with vertical hard drives dropped down from a top-opening lid to achieve even higher density.
The Sun X4500 "thumper" server had 48 drives, if I remember correctly, and came out in 2006ish. It had hot-swap SATA disks (up to 512GB disks initially!) and was actually pretty cool and forward thinking https://web.archive.org/web/20061128164442/http://www.sun.co...
They were incredibly cool for the time.