Earlier quoted context omitted.
> I wonder if it’s just that, like banks, software is outside of LEGO’s core competencies. When it comes to software, their leadership has no taste. I work as a developer @ LEGO in Denmark, but I'm speaking purely for myself here. My only knowledge is of internal software, and I assume you're speaking about consumer facing software. LEGO did do video game publishing where e.g. the LEGO Island sequels were released th…
Lego 'lost the plot' for quite a number of years and their only drive was to sell more (poorly designed) sets to survive financially, rather than to see what drove people to buy those sets in the first place: the fact that their kids wanted them. Branching out into the upmarket sets for adults and older kids (large Starwars sets, modular houses and architectural sets such as the London Bridge) was pretty clever as we…
It seems that 'free bricks' in general horrifies them. I went to visit one of the biggest sellers of Lego in Norway and they had been told that Lego no longer wants stores to sell plain lego bricks, but only Lego sets. Which for me seems rather strange.