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Peloton's $3k treadmill now comes with surprise 'subscription fee'

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41–50 of 166 posts

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#41
post #8

Corporations love the steady revenue of the subscription model. Look at Blackrock buying up all the housing and renting it out. The idea being that people won’t own anything except (maybe) their clothes. Well, certainly a lot less trouble for the kids when you kick off.

Do you mean Blackstone?

Might as well be Blackwater for all the good it's doing the world.

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#42
post #36
post #7

I mean the entire business model of the company seems to be to depart rich people from their money in obscene ways, so that move does not seem unexpected. I generally do not understand the thought process of buying a tablet glued to a treadmill for three thousand dollars. That's like what, a decade of gym membership

These are competing with fitness studios like Soul Cycle- which charges $40+ a class after shoe rental and water. The bike is more like $2000 at least for the standard bike, not $3000. My wife bought one in November 2019, and both joined the "century club" (100 rides) by the middle of 2020 and she takes the Yoga classes as well and I have done a few strength classes- its not just about the bike. We had never previous…

The Soul Cycle (and copycats) business model boggles my mind.

I can even understand people paying $200+/month for an Equinox gym. At least it's unlimited use.

But paying $35+ for a single one hour spinning class?

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#43
> "In our ongoing work to ensure our products are even safer ... we released Tread Lock, a four-digit passcode to secure Tread+ against unauthorized access. Unfortunately, Tread Lock is not yet available without a Peloton Membership..."

This is ludicrous. I'm intrigued why it is so difficult to add a 4 digit passcode to a device that regularly receives software updates. It seems that bricking the device was an easier fix than a bit of coding.

One of the benefits of IOT is the ability to provide regular updates & "improvements", however the first benefit of IOT is to earn as much money as possible for the suppliers and that typically steers product decisions.

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#44

How can a lump of hardware require a subscription to work? I've been in a coma for 20 years.

Because you're not really buying the hardware. Like you are in the sense that the price of the bike covers the hardware cost, and that you own the hunk of metal and plastic so that you're responsible for maintaining it and fixing/replacing it if you break it and it's transferable if you ever want to sell it. But like an iPhone you're buying a client to a larger service hosted by Peleton -- that's their whole business model. If you want an offline bike there are literally hundreds of brands to choose from but you buy a Peleton bike because it's the entry-fee to access Peleton's services.

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#46
post #8

Corporations love the steady revenue of the subscription model. Look at Blackrock buying up all the housing and renting it out. The idea being that people won’t own anything except (maybe) their clothes. Well, certainly a lot less trouble for the kids when you kick off.

Not actually owning anything is part of it, but the whole autopay push is a little more basic than that--it's eliminating the conscious decision to buy and turning customers into a passive income stream. My phone bill is significantly cheaper if I let it get autobilled to my debit card instead of actually paying it every month. Heating/cooling companies in my area push a monthly subscription that includes annual furnace inspections for the same price as the inspections themselves. Both of those are genuinely services, and not things I would have otherwise owned.

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#48
post #30

Earlier quoted context omitted.

Every company wants recurring revenue: https://www.datagubbe.se/endofownership/

Why don't we have this with computers? Surely we're depriving Lenovo and Apple of such revenue if we use the computer and don't pay a monthly fee? This whole sub thing is nuts.

We do, it's basically Google and Apple's business model with Android [1] and iOS -- they're just better at hiding the monthly fee.

[1] Yes you can have non-Google subscribed Android devices, doesn't mean that Google is banking on all but an insignificant portion of users doing that.

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#49
post #30

Earlier quoted context omitted.

Every company wants recurring revenue: https://www.datagubbe.se/endofownership/

Why don't we have this with computers? Surely we're depriving Lenovo and Apple of such revenue if we use the computer and don't pay a monthly fee? This whole sub thing is nuts.

Microsoft has been testing the concept with Office 365...just you wait.

Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'

#50
post #23

'The company has cited "safety and well-being" as a reason for introducing the membership fee.' I've noticed the "fake because" lately seems to be getting more and more brazen from corporations. This is about the third or fourth "for your safety and convenience we're helping ourselves to more of your money" I've seen in the last couple months, and unfortunately all the other ones I've seen are for products or service…

The supermarket network I usually shop at lets one chose 5 product categories (out of about 30 or so) that they will get cashback from. Recently, they've decided to split categories "Tea, Coffee, Cocoa" and "Fruits & vegetables" into two new categories each: "Tea", "Coffee & Cocoa", "Fruits", and "Vegetables", — with the stated reason "to improve your shopping experience". No idea how that would improve my shopping experience, but hey, they probably know better than I do, right?
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