> Apple countered by arguing that “no reasonable consumer would believe” that content purchased through iTunes would be available on the platform indefinitely Remember this sentence to change your mind for the next time you see some movie to buy online.
I always assumed they would be available as long as Apple or iTunes doesn't go under. Guess i'm not a reasonable consumer but luckily I haven't spent much money on them.
I understand I can lose access, I'm not paying for the content in the idea that I own it forever even if Apple goes under or I get terminated, but I have perpetual access to it given the circumstances don't change, and I pay for the convenience of this.
If I had expected to own it forever, I'd probably have bought DVD's, not digital.