Live data from Hacker News

Amazon Fresh Opens in London

fruitnet.com

41–50 of 56 posts

Re: Amazon Fresh Opens in London

#41

The branding is so confusing - in the US, Amazon Fresh is grocery delivery (or used to be), and Amazon Go are the checkout-less convenience stores. Even more confusing is that Amazon Fresh in-person "stores" are only in California and regular Amazon Fresh is still delivery/pickup in Washington. There also seems to now be an "Amazon Go Grocery" along with the existing Amazon Go. I'll patiently wait for Fred Meyer stor…

The branding seems mostly pretty consistent to me.

Amazon Fresh is just their standard groceries. Whether you buy online for delivery or visit in-person.

To me it would be more confusing if they had different names.

And Go is a totally different type of store, an automated convenience store. (I'll admit Go Grocery seems confusing together with Fresh but maybe that's a regional branding thing?)

Are Fresh prices really that high at their physical locations? I'm in NYC and order Fresh online because it's sooo much cheaper than local grocery stores, usually by 30% or more.

Re: Amazon Fresh Opens in London

#42
post #38

Earlier quoted context omitted.

As an American who lives in the UK, here are some of the daily things that you might think are someone being cute but are 100% proper and accepted speech, even in a formal BBC news story: - Vegetables are just called 'veg'. - You don't get a shot, you get a 'jab'. - You say 'whilst' instead of 'while' - You don't get a turn, you 'have a go'. - Band-aids are called 'plasters'. - Many vegetables have different names. E…

If pickles are called gherkins, what are gherkins called? Or is there no separate word for them? (In the US, a gherkin is a small pickled cucumber. A cornichon is a type of gherkin, but there are other types.)

> In the US, a gherkin is a small pickled cucumber

That's exactly what a gherkin is in the UK.

What is 'a pickle' to you?

Re: Amazon Fresh Opens in London

#43
Would it be possible for the camera tracking to confuse 2 people, if there is a toilet/obstruction which means the cameras can't always determine who is who? (It does seem to say in some articles that it doesn't use facial recognition)

Re: Amazon Fresh Opens in London

#44

The branding is so confusing - in the US, Amazon Fresh is grocery delivery (or used to be), and Amazon Go are the checkout-less convenience stores. Even more confusing is that Amazon Fresh in-person "stores" are only in California and regular Amazon Fresh is still delivery/pickup in Washington. There also seems to now be an "Amazon Go Grocery" along with the existing Amazon Go. I'll patiently wait for Fred Meyer stor…

The branding seems mostly pretty consistent to me. Amazon Fresh is just their standard groceries. Whether you buy online for delivery or visit in-person. To me it would be more confusing if they had different names. And Go is a totally different type of store, an automated convenience store. (I'll admit Go Grocery seems confusing together with Fresh but maybe that's a regional branding thing?) Are Fresh prices really…

The Amazon Fresh in London is a Go store - with the cameras etc. There's no Go branding/mention and the store doesn't appear in the Go app.

Apparently in the US, there are non-Go Amazon Fresh stores?

Re: Amazon Fresh Opens in London

#45

Earlier quoted context omitted.

The branding seems mostly pretty consistent to me. Amazon Fresh is just their standard groceries. Whether you buy online for delivery or visit in-person. To me it would be more confusing if they had different names. And Go is a totally different type of store, an automated convenience store. (I'll admit Go Grocery seems confusing together with Fresh but maybe that's a regional branding thing?) Are Fresh prices really…

The Amazon Fresh in London is a Go store - with the cameras etc. There's no Go branding/mention and the store doesn't appear in the Go app. Apparently in the US, there are non-Go Amazon Fresh stores?

Yup they're just regular grocery stores. Not with Go cameras or anything. Regular checkout line.

They've also introduced "Dash Carts" to skip the checkout line but they're optional and also a different technology from Go AFAIK.

Re: Amazon Fresh Opens in London

#46

But how does it work? The article only mentions that you scan your phone at the entrance. The tags don't seem to be RFID or anything special neither.

Their patent [1] describes how it works. A nice summary is provided in [2].

[1] https://patents.google.com/patent/US10001402B1/en [2] https://www.geekwire.com/2018/fresh-patents-served-smart-she...

Re: Amazon Fresh Opens in London

#48

Earlier quoted context omitted.

The Amazon Fresh in London is a Go store - with the cameras etc. There's no Go branding/mention and the store doesn't appear in the Go app. Apparently in the US, there are non-Go Amazon Fresh stores?

Yup they're just regular grocery stores. Not with Go cameras or anything. Regular checkout line. They've also introduced "Dash Carts" to skip the checkout line but they're optional and also a different technology from Go AFAIK.

Yeah to be honest this is just classic Amazon really. Even this new "Amazon Fresh" Go store in the UK is clearly unconnected from the original "Amazon Fresh" delivery service, and the "Amazon Fresh" non-Go stores in the US.

Similar problems of brand confusion existed between Amazon's Pantry, Fresh, Prime Now, Morrisons, restaurants, some wine thing, Prime Air etc etc. They did eventually clean it up into pretty much just one product, but they seem to make these messes pretty willingly

Re: Amazon Fresh Opens in London

#49
post #16

Earlier quoted context omitted.

That's typical for London IME.

In a supermarket, yes (but they're moving away from this). Local shops tends to be better.

Local shops tend to be considerably more expensive and offer a much narrower selection of goods.

Plus I’ve seen small stores in London restocking loose fruit by breaking down small multipacks quite often, at least here in the center around lancaster gate/bayswater.

Re: Amazon Fresh Opens in London

#50

Interesting, I wonder what European country could follow next?

So many European countries are hell-bent on paying with cash, even for transactions like supermarkets. I wonder if the idea will translate to somewhere like Germany, since the whole point is not having to stop and interact with a checkout point, but Germans want to pay with cash (for some reason).

Netherlands it is then they had their special chip and pin wallet since the 2000’s if anything going without it was quite hard before contactless became prevalent.
Post reply on HN