The branding is so confusing - in the US, Amazon Fresh is grocery delivery (or used to be), and Amazon Go are the checkout-less convenience stores. Even more confusing is that Amazon Fresh in-person "stores" are only in California and regular Amazon Fresh is still delivery/pickup in Washington. There also seems to now be an "Amazon Go Grocery" along with the existing Amazon Go. I'll patiently wait for Fred Meyer stor…
Amazon Fresh is just their standard groceries. Whether you buy online for delivery or visit in-person.
To me it would be more confusing if they had different names.
And Go is a totally different type of store, an automated convenience store. (I'll admit Go Grocery seems confusing together with Fresh but maybe that's a regional branding thing?)
Are Fresh prices really that high at their physical locations? I'm in NYC and order Fresh online because it's sooo much cheaper than local grocery stores, usually by 30% or more.