> We are building a HaaS (Hardware as a Service - is that a thing?) business model: we charge customers upfront for the hardware and then a software subscription fee. Oh god. The rest sounds great, but this sounds like the worst of renting and owning combined. How do your customers react to this model? Can the devices be used without the subscription?
I mean, they have to sell them the hardware. Then software needs to be run and continuously updated. I would probably prefer a subscription to a large up front charge for ongoing software maintenance, or having to gamble that a “free” cloud service stays online
I'm applying my personal values here, of course. In practice there will probably be contractual agreements to provide the service for some number of years.