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Amazon still hasn’t fixed its problem with bait-and-switch reviews

arstechnica.com

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Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#41

Amazon reviews are about as useful as Youtube comments. You can read them for entertainment but don't expect anything useful about the product, and don't base a purchase decision on them.

Hyperbole. I’ve been reading book reviews on Amazon before buying, on-site or somewhere else, for ~15 years. I’ve almost never seen an item with unhelpful reviews.

> Hyperbole

Fwiw, I completely agree!

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#42
post #25

Earlier quoted context omitted.

Because they take a percent off the top as the payment processor. And even if you return an item, they're not going to return that fee. When the seller fulfills the order it's even better ,amazon has almost no cost for the entire transaction. They won't care until people start ditching them in large numbers, not the trickle the dissatisfied in these comments (myself included) represent.

I'm assuming through their (in)famous hiring process, that they have smart/competent people around. They for sure know that this kind of thing will turn people off the platform long term. Devil advocate: Could it be that the problem is actually quite complex due to whatever reason?

Their hiring process works well for a very limited number of people, especially in core IT positions. I am working with Amazon (they are my supplier in an IT project) and I have friends who work for Amazon, core IT people are very good, project managers are a mixed bag, the "business oriented" people are hit or miss, some are good and some are plain incompetent. This is because they are probably too large and hire too many people and they cannot always be too picky (a friend is a hiring manager and he is complaining how hard is to find competent people).

That being said, the problem is not very complex to solve, but the motivation is fairly low: they get a percentage of everything is sold, at some point that income can be a lot larger than the damage a few news articles usually do.

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#43

I had this problem literally half an hour ago. Looking for power strips, and the top rated one (average > 4.5 stars) thankfully has customer pictures showing extremely flimsy connections and soldering, a huge fire hazard.

I had a power strip catch fire. Posted photos and the seller tried desperately to get me to take them down. Monetary offers transitioned to creepy comments about my social media activity to try and freak me out.

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#44

Perhaps I'm in the minority of frequent amazon users, but I don't buy anything from 3rd party sellers anymore. There is simply too much fraud. In practice, this means that I often need to skip past amazon entirely and go straight to the product manufacturer, sometimes paying more, just to be sure I'm not being screwed.

In many of the cases where I've done this, I've had a worse experience. With one company, I wanted to return the product because it was defective but was never able to actually contact anyone. With another, it arrived broken and I was never able to get the company to replace it. In either scenario, Amazon makes it easy to correct the problem. I want to support manufacturers more directly, but their customer service h…

Hope you contacted your credit card company to reverse the charges and get your money back.

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#45
post #8

From the article listed (a toy drone) [1], reviews range from talking about car oil, stickers for kids, a plaque for finishing a race, honey, something about horses (?).. What is this mess !? And how is this not Amazon's top priority? https://www.amazon.com/dp/B08P14T1Z2

I worked for a startup that sold a food product direct, with a significant part of sales on Amazon. We decided to switch our standard size from 12 packs to 8 packs to better fit our customers consumption habits. But on Amazon that meant creating new listings for new SKUs, abandoning hundreds of positive comments/ratings on each 12 pack flavor SKU, which would crush sales for a while. So instead we let inventory run o…

There must be -somewhere- an acceptable delta to keep your listing while doing legitimate edits.

The line should be somewhere in-between:

1- changing the package size from 12 to 8

2- changing a german car oil listing, to a horse accessory and then a toy drone

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#46

There's a somewhat pervasive idea that advertising and brand recognition are coercive tools that will ultimately die out, replaced by better objective information about products. I'm kind of partial to this idea myself. But increasingly we seem a long way from achieving this. Amazon reviews have become such garbage, I've fallen back to pretty much relying on name brands as my placeholder for product quality. There's…

I myself am convinced that brand recognition is on borrowed time - that is, recognition of old brands may still work as useful filter, but new quality brands will be near-impossible to establish.

The reason for that: we're being DDoSed with brands on e-commerce sites. For an increasing amount of product categories, you're going to find 10+ "brands" on Amazon that are selling the same white-label garbage class product, just with a different sticker and box/ad art. I've seen that in electronics, clothing, consumables. And while multiple brands under one company was a thing for a long time now (see e.g. how many stuff you eat is made by Nestlé or Unilever), there seems to be a qualitative difference here: white label goods meet e-commerce. "Brands" proliferate at the speed of computing.

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#48
Bait-and-switch doesn't matter if Amazon doesn't care about fake and paid-for reviews.

I was looking for dashcams and came across this: https://www.amazon.co.uk/iiwey-Channels-included-Dashboard-D...

91% 5-star reviews, a lot of the reviews are from "Top XXX reviewer", and almost every one seems to be reading off a script.

If you check out all the profiles of these "Top XX" reviewers, they all seem to be non-stop purchasers of chinese tat... curiously all rated 5 starts.

I'm sure Amazon is perfectly capable of detecting and handling this, what incentive do they have to allow all these fake reviews?

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#49

Amazon reviews are about as useful as Youtube comments. You can read them for entertainment but don't expect anything useful about the product, and don't base a purchase decision on them.

Not entirely true. Yes, Amazon is flooded with fake reviews but I still look through them. Photos and videos in reviews are extremely helpful. There are also many in-depth reviews that are trustworthy.

You implictly assume that you'll receive a similar product to the one people reviewed or photographed. Without that assumption, a lot is lost. Under that assumption, I agree. If you trust the seller, then you can probably also trust the reviews of the kind you mention (e.g. product photos). The problem occurs when you want to use the reviews to determine whether to trust the seller, not the product.

Re: Amazon still hasn’t fixed its problem with bait-and-switch reviews

#50

Earlier quoted context omitted.

Now you know why Section 230 has to go. Comcast, TWC & so on is just a series of pipes, but Facebook & co has editorial control or at least should have.

Editorial control over every single post on the site? That's impossible. Without 230, social media sites like Facebook would cease to exist.

Facebook already has armies of moderators for child porn and gore, which shows that they have control over what's on their site. The bigger question is of course: are we safe with Facebook?
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