Earlier quoted context omitted.
RL is a good theoretical solution for personalization: given a user state, select an action that maximizes a long term reward (eg. revenue/engagement.) It’s tricky building the implementations because unlike Go/Chess/Atari it’s hard to simulate humans. So you have to train the agents with batches of data offline (ie. using historic data from the agent’s past actions.) This is challenging because you don’t get as many…
I’ve not kept up with the recent developments in this field - is Vowpal Wabbit widely used now? Any competitors? Or do people build their own in-house systems? Thanks
In green fields deployments, Azure personalizer may be a nice place to start looking.
On the academic side, this paper provides an overview https://content.iospress.com/articles/data-science/ds200028