Earlier quoted context omitted.
"Consuming" always irritates me. We don't read written works or watch videos, we consume content.
The new way of interacting with videos and other media online does warrant a different term. Many people really don't watch videos, they consume content, ie. scroll or swipe through an endless stream of tweets/videos/reddit posts stopping and then moving on. It's just like watching a movie vs watching TV, reading versus paging through the newspaper, etc.
yet here you use the same word without problem, don't you?
I guess an appropriate word for "casually reading" would be "browsing" ?