I really dislike this notion of many internet companies of their own self-importance. To me the obvious example is a website that requires you to set up a very strong password and link a phone number. A user account is a two way street, the website should give you the tools for good protection, and you should use them if it matters. If it doesn't matter to me let me use a weak password. If it doesn't matter to me let…
When it comes to things like email, your account being compromised doesn't just affect you. Google let people send out emails from those accounts, so if a compromised account is used for spam, it hurts them reputationally as they are actively facilitating harm.
You might not care if that account is compromised, but they should.