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Dan Ariely and Irrational Comparison

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Re: Dan Ariely and Irrational Comparison

#41
post #30

Earlier quoted context omitted.

About 10 years ago, I too, as a newbie-layman, started with "Predictably Irrational". I recall being similarly fascinated, and recommending it to anyone who'd listen to me. It's surely a gentler start to the field; and I concur with you on suggestions for deeper material.

Nudge is pretty easy reading from Thaler and Sunstein. Personally tough, I preferred his Misbehaving which goes into his history with the field. Way back when, I had a couple courses with Thaler when he was calling the field Behavioural Decision Theory.

Thanks for the 'Misbehaving' recommendation.

Re: Dan Ariely and Irrational Comparison

#42
post #30

Earlier quoted context omitted.

Nudge is pretty easy reading from Thaler and Sunstein. Personally tough, I preferred his Misbehaving which goes into his history with the field. Way back when, I had a couple courses with Thaler when he was calling the field Behavioural Decision Theory.

Agreed - Misbehaving is a really interesting history of the development of the field, and the characters introduced along the way. I was also doing Thaler a dis-service, I find his writing to be far more page-turny than Kahneman or Sunstein.

> Misbehaving is a really interesting history of the development of the field

A Thaler-centric history. There are others...

(I have a copy of Misbehaving.)

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