Nokia Pure: Nokia's New Official Font • Hacker News Board

Re: Nokia Pure: Nokia's New Official Font

#41

Post by chc » Tue, Mar 29, 2011, 7:16 PM UTC

gvb wrote: post #33

kwantam wrote: post #6

Chrome 9.0.597.83 beta for Linux does not do a very good job with the kerning on that page. Not sure if it's bad hinting or just poor rendering, though.

That is because you are looking at Arial or sans-serif, not at "Nokia Pure Text"... assuming you did not download and install the font on your computer. Check the .css: font-family: 'Nokia Pure Text', Arial, sans-serif; The only thing that is "Nokia Pure" on the web page is the .gif images of the sample text. This is an insurmountable problem with branded fonts; they only work if you load the branded font on every co…

Not only is this problem not insurmountable, it's mostly solved. For websites, HTML5 @font-face is the solution. For distributing documents, PDF has it handled. The only piece of the puzzle that isn't here yet is creating documents with a font you don't actually have — and that space, I think, is intentionally left blank.

Re: Nokia Pure: Nokia's New Official Font

#42

Post by sachinag » Tue, Mar 29, 2011, 7:24 PM UTC

scott_s wrote: post #38

sachinag wrote: post #32

Earlier quoted context omitted.

Yay HN circa 2011!

Considering that everyone on this reply chain has been posting for at least 3 years, I don't think we can blame recent trends.

Good people can be corrupted by bad influences over time. The douchebaggery on HN is at all-time highs and good people are being sucked in. I've got enough karma to spare that I'm happy to be downvoted to oblivion on this, but it's really got to stop.

Stop correcting people's grammar and spelling, stop assuming incompetence in others, stop nitpicking single words/phrases in thoughtful comments, and stop willfully misreading what others write (which is what happened here despite Thomas's deliberate efforts to avoid that very thing).

Re: Nokia Pure: Nokia's New Official Font

#43

Post by chc » Tue, Mar 29, 2011, 7:24 PM UTC

rbanffy wrote: post #21

mootothemax wrote: post #20

Earlier quoted context omitted.

If your products are actually good and/or desirable... What, so, e.g. Apple don't have large marketing budgets... or that they're wrong to invest in marketing?

Just look how much free publicity Apple gets by having a legion of dedicated fans. Imagine how much money they'd need to get that kind of media/social media coverage if nobody liked their products.

And yet Apple still has a huge marketing budget (which really should be even bigger, except they put their storefronts in a separate part of the budget). I mean, yes, you need to allocate money differently depending on your market position, but large companies spend a lot on marketing, whether they're Apple or Nokia.

So I don't understand your point. Nokia spends a lot on marketing. Apple spends a lot on marketing. Nokia has a house typeface. Apple has a house typeface. Is it just "I don't like Nokia's products"?

Re: Nokia Pure: Nokia's New Official Font

#44

Post by scott_s » Tue, Mar 29, 2011, 7:34 PM UTC

sachinag wrote: post #42

scott_s wrote: post #38

Earlier quoted context omitted.

Considering that everyone on this reply chain has been posting for at least 3 years, I don't think we can blame recent trends.

Good people can be corrupted by bad influences over time. The douchebaggery on HN is at all-time highs and good people are being sucked in. I've got enough karma to spare that I'm happy to be downvoted to oblivion on this, but it's really got to stop. Stop correcting people's grammar and spelling, stop assuming incompetence in others, stop nitpicking single words/phrases in thoughtful comments, and stop willfully mis…

I have difficulty making this call myself because of confirmation bias.

Re: Nokia Pure: Nokia's New Official Font

#45

Post by rbanffy » Tue, Mar 29, 2011, 7:38 PM UTC

chc wrote: post #39

rbanffy wrote: post #34

Earlier quoted context omitted.

Would you buy Nokia shares now and hold them for five years?

Is that relevant? Because it doesn't sound like it has anything to do with Nokia's new typeface.

It has with his faith in Nokia's sound strategy and competent management. I am implying Nokia has a focus problem, he says it's normal and perfectly sane. If it is, he would be willing to bet on the company's recovery.

Re: Nokia Pure: Nokia's New Official Font

#46

Post by rbanffy » Tue, Mar 29, 2011, 7:49 PM UTC

sachinag wrote: post #42

scott_s wrote: post #38

Earlier quoted context omitted.

Considering that everyone on this reply chain has been posting for at least 3 years, I don't think we can blame recent trends.

Good people can be corrupted by bad influences over time. The douchebaggery on HN is at all-time highs and good people are being sucked in. I've got enough karma to spare that I'm happy to be downvoted to oblivion on this, but it's really got to stop. Stop correcting people's grammar and spelling, stop assuming incompetence in others, stop nitpicking single words/phrases in thoughtful comments, and stop willfully mis…

My comment was mostly about focus. Nokia has one single problem: they need to build phones people actually want. They have to develop the phones people will want in 2012 right now so they are shipping and working very well (Apple's iPhone has somewhat raised expectations) in 2012.

Elop used the burning platform metaphor. If it's burning, the sole focus of the whole company should be on building a new one.

A new corporate font is not a competitive advantage, will not make whatever new platform they build with WP7 more attractive to end users and is, thus, a waste of time and resources. The cost of having a font designed is tiny when compared to the cost of reformulating the visual identity of the company, something that's bound to happen.

Marketing should worry about selling as many current phones as possible and nothing else.

I can't see how a new corporate font fits in this panorama.

Re: Nokia Pure: Nokia's New Official Font

#47

Post by Joeri » Tue, Mar 29, 2011, 7:51 PM UTC

Well, that's a wrap. Nokia is done with being about technology.

Re: Nokia Pure: Nokia's New Official Font

#48

Post by [deleted] » Tue, Mar 29, 2011, 7:58 PM UTC

rbanffy wrote: post #46

sachinag wrote: post #42

Earlier quoted context omitted.

Good people can be corrupted by bad influences over time. The douchebaggery on HN is at all-time highs and good people are being sucked in. I've got enough karma to spare that I'm happy to be downvoted to oblivion on this, but it's really got to stop. Stop correcting people's grammar and spelling, stop assuming incompetence in others, stop nitpicking single words/phrases in thoughtful comments, and stop willfully mis…

My comment was mostly about focus. Nokia has one single problem: they need to build phones people actually want. They have to develop the phones people will want in 2012 right now so they are shipping and working very well (Apple's iPhone has somewhat raised expectations) in 2012. Elop used the burning platform metaphor. If it's burning, the sole focus of the whole company should be on building a new one. A new corpo…

[deleted]

Re: Nokia Pure: Nokia's New Official Font

#49

Post by tptacek » Tue, Mar 29, 2011, 7:59 PM UTC

rbanffy wrote: post #46

sachinag wrote: post #42

Earlier quoted context omitted.

Good people can be corrupted by bad influences over time. The douchebaggery on HN is at all-time highs and good people are being sucked in. I've got enough karma to spare that I'm happy to be downvoted to oblivion on this, but it's really got to stop. Stop correcting people's grammar and spelling, stop assuming incompetence in others, stop nitpicking single words/phrases in thoughtful comments, and stop willfully mis…

My comment was mostly about focus. Nokia has one single problem: they need to build phones people actually want. They have to develop the phones people will want in 2012 right now so they are shipping and working very well (Apple's iPhone has somewhat raised expectations) in 2012. Elop used the burning platform metaphor. If it's burning, the sole focus of the whole company should be on building a new one. A new corpo…

It doesn't.

Re: Nokia Pure: Nokia's New Official Font

#50

Post by bitwize » Tue, Mar 29, 2011, 8:02 PM UTC

Bold looks like the typeface used in highway signage in the United States.

The 'w' has arms that are of varying widths, all too narrow.

Memo to tech companies: don't even bother trying to woo the crowd that masturbates to pictures of Hermann Zapf. That market segment belongs exclusively to Apple.