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Twilio’s Dutch rival MessageBird plans an IPO

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Re: Twilio’s Dutch rival MessageBird plans an IPO

#41
post #16
post #6

I remember when MessageBird was giving away free tacos across the street from Twilio's Signal conference. Left me feeling that their brand is tacky and desperate. On the other hand, I learned that there was an alternative to Twilio. And got free tacos.

Well you're right on all counts. The marketing was tacky, desperate, and effective, as much of "growth hacking" is.

Most marketing is tacky and desperate. At least in this case you get free food out of it.

Re: Twilio’s Dutch rival MessageBird plans an IPO

#42

Earlier quoted context omitted.

SignalWire is also a Twilio competitor. Their SMS pricing is much, much cheaper and they have cloned the Twilio APIs. I am not affiliated with them, other than as a customer of both Twilio and SignalWire at different times (small dev accounts.) https://signalwire.com/pricing/messaging

Off top I know of Messagebird, Plivo, Nexmo (part of Vonage), Telnyx, Voxbone, Signalwire

[deleted]

Re: Twilio’s Dutch rival MessageBird plans an IPO

#43
post #16

Earlier quoted context omitted.

Well you're right on all counts. The marketing was tacky, desperate, and effective, as much of "growth hacking" is.

Most marketing is tacky and desperate. At least in this case you get free food out of it.

Yet, here we are discussing the company..

Re: Twilio’s Dutch rival MessageBird plans an IPO

#44
post #35

this probably a dumb question; how do you participate in an ipo?

In general, you don't. The buyers of an IPO are usually large institutional investors who have been courted directly by the company and the banks managing the IPO. You can of course try to get in on the first public trades on IPO day, but you won't get the IPO price (unless things go very wrong for the company).

Direct listings have been getting a little more popular; in a direct listing a company just puts their stock up for sale on an exchange without going through the IPO process, and it just starts trading at whatever the market thinks is fair. But it's still fairly rare to see a direct listing.

Re: Twilio’s Dutch rival MessageBird plans an IPO

#45
post #6

I remember when MessageBird was giving away free tacos across the street from Twilio's Signal conference. Left me feeling that their brand is tacky and desperate. On the other hand, I learned that there was an alternative to Twilio. And got free tacos.

At one of the early TwilioCons (second, I think?) we had a competitor set up in front giving away coffee and donuts. It was amusing and showed how desperate they were. If you're targeting competitors' customers after they've spent the time, money, and effort to come to a conference, they're probably not a good prospect. They're deep and unlikely to switch easily or quickly. There are much better targets elsewhere. *…

when we launched zecco back in 2007 we gave out free hotdogs on wall street under the banner of “There is such a thing as a free lunch”. Thats marketing

Re: Twilio’s Dutch rival MessageBird plans an IPO

#46

Would consider using them but Taiwan is not a province of China ( https://messagebird.com/en/numbers/ ). If a company has has many factual errors on their website like this, then I cannot trust their service to be reliable.

Upvoted. Thanks for pointing that out. As someone who lived in Taiwan and has friends there that's a big issue.

Taiwan has democracy, doesn't threaten its neighbours, has a working legal system, respects human rights, and has an educated population with access to the free world.

Calling it part of China is highly offensive and bowing down to the communist propaganda is simply unacceptable. They have Huawei as a client so choose money over morals.

Re: Twilio’s Dutch rival MessageBird plans an IPO

#47
post #6

I remember when MessageBird was giving away free tacos across the street from Twilio's Signal conference. Left me feeling that their brand is tacky and desperate. On the other hand, I learned that there was an alternative to Twilio. And got free tacos.

At one of the early TwilioCons (second, I think?) we had a competitor set up in front giving away coffee and donuts. It was amusing and showed how desperate they were. If you're targeting competitors' customers after they've spent the time, money, and effort to come to a conference, they're probably not a good prospect. They're deep and unlikely to switch easily or quickly. There are much better targets elsewhere. *…

>If you're targeting competitors' customers after they've spent the time, money, and effort to come to a conference, they're probably not a good prospect.

You are informing a self-selected set of power users about a direct alternative - you can't get cheaper exposure than this.

How much money they would have to burn on advertising campaigns to get comparable exposure on such relevant audience ? Even if it leads to 0 conversions the awareness inside of that group is very valuable.

Re: Twilio’s Dutch rival MessageBird plans an IPO

#48
post #36

Earlier quoted context omitted.

> It's a no-brainer Actually it's not: First, email and sms are different transport mechanisms. Second, email requires a To (envelope) address. Third, some mgmt. like bounce and DKIM/SPF is needed. You could write a subroutine to hide some of that, but I'm not sure there's a clear general solution.

A few things ... When I say that it is a no-brainer, I mean that it is a no-brainer feature ... that is, something that everyone would have a very ready use-case for. Second, I think we're all well aware of the vast gulf between email service and the mobile phone network. That's the point of a service like Twilio: they have both systems (email and SMS) terminating inside of their own cloud environment. This means tha…

What’s your use case here? Want to make sure I’m clear on it.

Re: Twilio’s Dutch rival MessageBird plans an IPO

#49

There are many Twilio competitors and there have been for a while now. However, Twilio has been really resilient in terms of keeping their high growth year over year. What is the reason for that?

As a former Twilio engineer, whose opinion in no way represents the company's, I know that a large part of my job was reliability. Reliability in the telecom space is a difficult problem, it's a large ecosystem of providers, aggregators, regulators, and lots and lots of hidden complexity. Then there's actually running the service, keeping the REST API up 24/7/365, making sure the TwiML processors are processing, keep…

Thank you for this thoughtful answer. The part about developer advocacy seems especially important.

Re: Twilio’s Dutch rival MessageBird plans an IPO

#50
post #43

Earlier quoted context omitted.

Most marketing is tacky and desperate. At least in this case you get free food out of it.

Yet, here we are discussing the company..

Your comment doesn't address the comment it's replying to.
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