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Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

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Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#41

Post by minibronco88 »

swuoozy wrote: post #23

Love this idea and I can totally see my parents using something like this! What's been the most interesting insight you guys have learned so far while building Mighty Health?

Our older users have been much more tech-savvy than we anticipated when we first started working on this. Roughly 10k people turn 65 each day, and many of them are in the generation that is used to relying on an iPad every day. That said, we've tried to incorporate tiny UX considerations wherever we can, such as adapting with the phone's text size settings and increasing the size of touch targets.

We've also found that folks are generally overconfident but misinformed about nutrition (probably due to the overwhelming amount of information online and in the media) but anxious and risk-averse when it comes to trying new forms of exercise.

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#42

Post by minibronco88 »

Chetane wrote: post #39

Congrats on the Launch! My mom has been using Mighty Health for about a month now, and is very happy with it. She particularly likes the accountability via text message, and nutrition coaching.

So glad to hear your mom has been finding it valuable! Will pass that along to the team.

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#43

Post by bonniewlui »

Do you ever plan on adding live video for the coaching or trainers?

Additionally, would preventative health reminders be coordinated with the patient’s PCP in some way? For example, you wouldn’t want to tell a user to go get blood work for checking lipids when they just had it done the other day.

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#44

Post by minibronco88 »

benatkin wrote: post #35

Have you considered expanding into ADHD coaching? I feel like it's something I could use. Since I haven't yet tried it, I don't really know how it works. It seems like something that's useful but is in its early stages, with a lot of people just relying on frequent counseling, which can be expensive. I also feel like it's something that could be mostly automated which would be ideal for a tech company.

Thanks for the idea! Definitely something to consider for the future, though we'll need to bring on a few experts to develop the content and pathways first. We've seen online solutions like https://donefirst.com/ but that seems like a more pharmaceutical approach.

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#45

Post by minibronco88 »

cyrieu wrote: post #37

I got Mighty Health for my mom as a Mother’s Day gift and she loves it! Absolutely worth it and the content the team publishes is especially helpful.

Thanks! We've been working hard on developing our new workout videos, especially since everyone's been stuck at home with little to no equipment recently. Soup can curls look a little funky, but are still effective!

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#46

Post by minibronco88 »

bonniewlui wrote: post #43

Do you ever plan on adding live video for the coaching or trainers? Additionally, would preventative health reminders be coordinated with the patient’s PCP in some way? For example, you wouldn’t want to tell a user to go get blood work for checking lipids when they just had it done the other day.

Yes, that's a great idea. Live video would have even more of a community feel--plus, we could probably capture and edit the streams into re-usable workouts for the future.

We'd love to integrate with provider medical records in the future, but sadly there are very few incentives in a fee-for-service environment. For now, members can just check things off or "postpone" if our cadence is off.

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#47

Post by codingdave »

minibronco88 wrote: post #33
codingdave wrote: post #28

This sounds great. I'm 47, but have physical limitations due to truamas earlier in life. I love the idea of a service tailored to older folk, and may participate. The one thing from your description that threw me off was " it’s a more familiar medium, like texting with your family." I don't text with my family. Or with anyone, really. It is a running joke that the last way you'd want to get in touch with me is by tex…

Thanks for the great feedback. We started with text as it seems more integrated with daily life than in-app chat, but we'd love to expand out channels in the near future. Would love to hear what method you'd prefer instead so I can pass it along to the team!

I like emails and video calls. If I need to communicate in real-time, I prefer to just have a call and do it. If not in real-time, email feels the least invasive to me, and is my preference.

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#48

Post by minibronco88 »

skosch wrote: post #21
Banzai10 wrote: post #17

Earlier quoted context omitted.

Hey! CTO here. First, thanks. We used a custom design by our great designer, meaning the rest of the landing page is CSS and HTML. We used a few css libs, for the sake of helping us making it responsive, but that is all.

The overall design is nice, but you may want to reconsider the combination of Visuelt and Helvetica Neue. Not only are they just different enough to noticeably clash; what's worse, I thought the Helvetica was (unstyled, fallback-stack) Arial at first, which looked like carelessness. For Helvetica to look sharp, you need to really commit to the Swiss look, headings and all.

Got it. Appreciate the feedback and will incorporate into our future iterations.

Re: Launch HN: Mighty Health (YC S19) – Health coaching for people over 50

#50

Post by minibronco88 »

ericlucb1 wrote: post #49

Excited for your launch! How do your coaches get parents to become motivated? Been a challenge for me to get them to exercise and eat better

Thanks! Great question. Our coaches are trained to help members develop habits (using a framework similar to Atomic Habits or The Power of Habit) -- to successfully create or replace a habit, you need a trigger, the routine (in our case, the workout or eating well), and a reward. At first, the coach's SMS prompts serve as the trigger, but over time we help members establish their own triggers in their environment (post it notes around the house, associating a workout with finishing a specific meal). Similarly, the coach is at first the reward (insight on your meals, shoutouts in your support group) but members learn to embrace other intrinsic rewards like the great feeling of accomplishment you have at the end of a well balanced day.
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