Agreed. I think what happens for many of us is that when we're first out of college we just need money more than most other things to get our life in order (ex. buy a house/condo, kickstart retirement savings, a car in some cases, start a family, etc). So, we'll spend a lot of effort increasing our salary as quickly as possible to get to an income where we can afford to buy and sustain those things.
Most "things" are not fulfilling however. So, once our income satisfies all of those wants, then we feel more comfortable. When our income far exceeds our basic needs, we have the luxury to work (or hobby work) for things beyond paying the bills... fulfillment, positive change for self/family/community/world, achieving non-monetary goals, health, etc.