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Lightweight Alternatives to Google Analytics

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Re: Lightweight Alternatives to Google Analytics

#41
I too wished for a simpler, less invasive but still Javascript based, esthetically pleasing and free analytics solution (I am a cheap student) : https://github.com/Karalix/feu-analytics

The Firebase free tier seemed perfect for my use case. It is far from being perfect, but Good Enough For Me™

Re: Lightweight Alternatives to Google Analytics

#43
post #28

I turned off Google Analytics, because I realized that it doesn't actually report any useful or actionable data, just vanity metrics, and many of them of dubious quality. I run a SaaS and what matters for me is paid subscriptions. "Visits" (even if by humans, which is hard to tell) really do not matter much. Yes, I do want to increase conversion rates, and run bandit experiments, but I'm better off doing that myself.…

> I realized that it doesn't actually report any useful or actionable data

The actionable part never occurred to me, but makes so much sense. What action could anyone really take, based on the data presented by Google Analytics? On top of my head I can actually think of anything you could easily get from server logs.

Re: Lightweight Alternatives to Google Analytics

#44
I still can't see any solid reasons why a site owner would not use GA.

Other products:

- Objectively lack features

- Potentially incur extra costs in money/time

- May be a small barrier in m&a

- May carry additional risks/attack vectors if self hosted

Trying to ween off big tech is commendable, but likely detrimental to a business.

Relatively high risk, low reward.

I'm happy to have my mind changed. I can see a case for user hostility, but most sites I imagine don't have an audience sensitive to this at the moment anyway.

From an idealogical standpoint, other cloud stat tracking services would only function if not many people used them. And I would also imagine feature creep would be inevitable and lead them to becoming an inferior version of GA.

Re: Lightweight Alternatives to Google Analytics

#46

If you decide to migrate off GA, there's very little reason to not use self-hosted analytics. The only case when you'd get better analytics from a _service_ is exactly a GA-like setup that can track people as they go from one website to another. That is, the real value of an analytics service is derived directly from its ability to invade people privacy, at scale. Granted, migrating to another service is usually simp…

> If you decide to migrate off GA, there's very little reason to not use self-hosted analytics.

My personal domain[0] was taken by domain squatters (forgotten bill in debit card shuffle, bought up within seconds of expire) so for now I have to host on github.io. Thoughts on an analytics service?

[0]: http://www.aarontag.com/

Re: Lightweight Alternatives to Google Analytics

#47
post #28

I turned off Google Analytics, because I realized that it doesn't actually report any useful or actionable data, just vanity metrics, and many of them of dubious quality. I run a SaaS and what matters for me is paid subscriptions. "Visits" (even if by humans, which is hard to tell) really do not matter much. Yes, I do want to increase conversion rates, and run bandit experiments, but I'm better off doing that myself.…

> I realized that it doesn't actually report any useful or actionable data The actionable part never occurred to me, but makes so much sense. What action could anyone really take, based on the data presented by Google Analytics? On top of my head I can actually think of anything you could easily get from server logs.

One of the reason Google Analytics (and logging solutions like it) is popular is that people don't have access to server logs.

Re: Lightweight Alternatives to Google Analytics

#48

Earlier quoted context omitted.

> I realized that it doesn't actually report any useful or actionable data The actionable part never occurred to me, but makes so much sense. What action could anyone really take, based on the data presented by Google Analytics? On top of my head I can actually think of anything you could easily get from server logs.

One of the reason Google Analytics (and logging solutions like it) is popular is that people don't have access to server logs.

You mean unpopular?

Re: Lightweight Alternatives to Google Analytics

#49

I've been happily using Fathom Analytics: https://usefathom.com and I have zero complaints. No tracking. Privacy focused. Lightweight. You embed from your own domain. They even do site monitoring now!

Some weeks ago I discovered fathom and I am fully satisfied with it.

Re: Lightweight Alternatives to Google Analytics

#50

I've been happily using Fathom Analytics: https://usefathom.com and I have zero complaints. No tracking. Privacy focused. Lightweight. You embed from your own domain. They even do site monitoring now!

Thanks James. You wait till we launch V3 ;)
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